16 Dec 1999
| by ANNE-MARIE CRAWFORD
The BBC is poised to unveil its biggest corporate push since the
high-profile Perfect Day film...The BBC is poised to unveil its biggest corporate push since the
high-profile Perfect Day film was unveiled two years ago.
The drive, which aims to showcase the BBC s comedy credentials, consists ...
Davies, Harry Enfield and Stephen
Fry. The comedians recount a shaggy horse story as part of a ...
16 Dec 1999
| by STEPHEN CHANDLER, an account director a
greetings from Beeb.com arrived in the form of a BBC-themed
advent calender.
The print version ...
the chance to win a
BBC-themed prize.
Click on the window for today s date and up springs a multiple ...
quick call to the BBC press office puts this right. Bazza it seems it
still part of the fold via his ...
16 Dec 1999
| by CONOR DIGNAM, Editor
the business missions of some of the
world s biggest companies, from McDonald s to Coca-Cola to Microsoft...Think global, act local. It s one of the most easily-trotted out
phrases in marketing. It sums up the business missions of some of the
world s biggest companies, from McDonald s to Coca-Cola to Microsoft.
But saying the words is a lot easier than delivering on them, and in
many ways it s getting ...
16 Dec 1999
| by BEN ROSIER
, the interactive division has appointed Anne Davis as
business development director and is currently trawling for a creative
director. Davis was previously an account director on Amazon at FCB.
Jensen ...
16 Dec 1999
| by RAYMOND SNODDY, media editor of The Tim
for the National Lottery, which has seen sales
reach a plateau. Peter Davis, the man who ran the previous lottery
regulatory body, Oflot, tried to impose just such a ban last time. Davis
was prepared to listen and after ...
16 Dec 1999
| by IVAN CLARK, director, TV strategy, Medi
on Channel 4.
Next up, I m really looking forward to the premiere of White Christmas
on BBC2, before ...
on BBC1. Now unable to change
channels, I ll slip into oblivion waiting for the immortal line you re ...
16 Dec 1999
| by ANNE-MARIE CRAWFORD
September 2000.
The BBC is to rename BBC GLR94.9 BBC London Live as part of a plan to
create ...
plans announced in August to invest
pounds 5.5m in strengthening the BBC s local and regional services ...
16 Dec 1999
| by ROBERT GRAY
for products from its pre-school age
audience. What helped the phenomenon hugely was the BBC s decision ...
approach has been adopted by the BBC for The Tweenies.
Although its licensed product is not shifting ...
to the BBC series Animal
Hospital and Thunderbirds, which is to be repeated next year.
But rather ...
16 Dec 1999
| by GAIL KEMP
per cent represents pounds 20m lost to the BBC. This year, with a heavily increased budget, TBWA GGT ...
02 Dec 1999
| by ANNE-MARIE CRAWFORD
The BBC has poached a senior marketer from Coca-Cola to fill the
position of head of core brand...The BBC has poached a senior marketer from Coca-Cola to fill the
position of head of core brand ...
in January, and will report directly to BBC public service
marketing director, Sue Farr.
He will be charged with marketing the BBC s core proposition,
encouraging viewers to establish an emotional link ...