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Campaign Hall of Fame. (Part 2 of 2)

Smirnoff. 36. BBC PERFECT DAY LEAGAS DELANEY. Year: 1997 Title: Perfect day Client: BBC Agency: Leagas Delaney Art director: Ian Ducker Writer: Will Farquhar Director ... . The brief was to show the range of music on offer to BBC viewers and listeners, and it could never have ...

Campaign Hall of Fame: A (very) brief history of advertising - Is Levi’s better than Tango, Hamlet funnier that Heineken? Stefano Hatfield outlines the aesthetic and social considerations that informed what made it into advertising’s Hall

. The BBC, the House of Lords and the Church all predicted that the commercial medium invading from ...

Campaign Hall of Fame: Chairman’s comment

such as Top Gear, Gardeners World and Top of the Pops, the BBC s commercial arm was an early innovator ...

MEDIA: FOR THE RECORD

. Unveiling the plans, Crispin Davis (pictured), Reed s new chief executive, said the company was facing...Reed Elsevier has announced plans to reorganise into three global divisions and to plough an extra pounds 150 million to pounds 200 million in to developing and marketing internet services next year. Unveiling the plans, Crispin Davis (pictured), Reed s new chief executive, said the company ...

MEDIA FORUM: How digital changed the media landscape in 1999. With all this merger mania around, one or two people in the media business could be in for an extremely brief Christmas break. Along with all things digital, consolidation loomed large in the i

, undertaken by the Davies Committee, of the future funding of the BBC. And, if you stretch a point ... or a millennium, for that matter. The BBC has been a long-running area of concern with us too - and the fact that the BBC admitted it had a huge hole in its funds, which in turn led to the establishment ...

CLOSE-UP: LIVE ISSUE/1999 REVIEW - The year that adland took digital media seriously. Key industry figures talk to Campaign about what they felt were 1999’s hot issues

at Ten to understand how much this means to people. With so much other TV news programming on the BBC ... will be Greg Dyke, with his commercial background, taking over at the BBC. He is a threat to commercial TV, radio and online with his aggressive approach to making the BBC an attractive, well-run broadcaster ...

MEDIA HEADLINER: Scheduling taskmaster aims to outfox the large TV stations. David Bergg is keeping his plans for Sky One’s future secret

declares, after much pondering. The main difference in coming to ITV from BBC1 was that at BBC1 I had ... having had the BBC1 schedule in front of me. It was at ITV, however, that he had advertisers ... of acquisition 1993: GMTV, controller of marketing, research and acquisition 1994: BBC1, scheduler ...

MEDIA SPOTLIGHT ON: CABLE TV - Telewest and Flextech line up for vertical integration game. A merger made in heaven or a mis-match? Alasdair Reid ponders the alliance

of UK homes are passed by its networks), and aside from its UK TV joint venture channels with the BBC ...

BBC promotes comedy in ’Perfect Day’ sequel

The BBC is poised to unveil its biggest corporate push since the high-profile Perfect Day film...The BBC is poised to unveil its biggest corporate push since the high-profile Perfect Day film was unveiled two years ago. The drive, which aims to showcase the BBC s comedy credentials, consists ... Davies, Harry Enfield and Stephen Fry. The comedians recount a shaggy horse story as part of a ...

OPINION - Branson lottery bid heralds first marketing fight of next century

for the National Lottery, which has seen sales reach a plateau. Peter Davis, the man who ran the previous lottery regulatory body, Oflot, tried to impose just such a ban last time. Davis was prepared to listen and after ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.