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THE HIGHS AND LOWS OF 1999: Caroline Marshall surveys the year in which merger followed merger, Guinness ’surfer’ made a splash, a yellow furry animal revitalised Levi’s and the ad industry mourned the death of David Ogilvy

bound and gagged in the boot of a car ... on the subject of the ASA, the BBC s top administrator ... The Sunday Times to replace her ... Greg Dyke emerges triumphant in the rather grubby race for the BBC ... Crispin Davis switches to chief executive of Reed Elsevier ... Boris Johnson succeeds Frank Johnson ...

Stop Press

September 2000. The BBC is to rename BBC GLR94.9 BBC London Live as part of a plan to create ... plans announced in August to invest pounds 5.5m in strengthening the BBC s local and regional services ...

BT puts ads on the outside of payphones

their launch in 1998 - is a likely contender. Steve Davis, head of marketing at BT Payphones, said ...

NEWS BRIEFS

Crispin Davis made the announcement, saying Reed would spend an extra pounds 200 million next year ...

HOTLINE

Government plans for the BBC to carry ads on its internet service, BBC Online (Campaign, 2 July...Government plans for the BBC to carry ads on its internet service, BBC Online (Campaign, 2 July), could fall foul of European Commission rules limiting mixed state-private funding, the culture secretary, Chris Smith, told a Commons committee. Sir John Birt, the BBC director-general, warned ...

100 Marketing Moments: The 20th century saw the birth of modern marketing, Jane Bainbridge charts some historic landmarks through the decades

-Kat. 1936 - BBC begins broadcasting. It broadcasts to 400 homes in the London area from Alexandra Palace ... in the UK. 1980 - IBM chooses Microsoft to write the operating system for its new computers ... . 1983 - Breakfast TV launches as BBC Breakfast Time. 1984 - Richard Branson starts Virgin ...

RADIOWATCH: The monthly analysis of radio recall in association with Emnap on Air

popular that the BBC s Watchdog lines were jammed with angry customers unable to find a Boots store ...

THE APG CREATIVE PLANNING AWARDS 1999: New Print Campaign - Sponsored by Davies Riley-Smith Maclay

GOLD Title: Vauxhall Fleet Agency: Lowe Howard-Spink Authors: Joanna Bamford, Nikki Sherrard Creative Director: Charles Inge Art Director: Brian Campbell Copywriter: Ben Priest Client: Vauxhall Motors Product: Fleet cars

200 for 2000: Top 30 PR Agencies - PR hits the highest points of success - Public relations agencies are undergoing fast transformations fuelled by new media, a spate of takeovers, and a serious approach to corporate reputations at board level

forest fire if they are not countered (see Microsoft panel). Just how important digital ... for the first time. MICROSOFT It s no secret that Bill Gates, the world s richest man and founder of Microsoft, is a hate figure to many computer buffs, who accuse his company of abusing its ...

The Century’s Masters: Marketing asked some of the industry’s leading figures to pick the brands and marketers that have had a profound impact on business in the 20th century

. BRITISH BRAND OF THE CENTURY: BBC The BBC, not least because of its phenomenal branding and its ability to develop and expand, came out on top in this category. The BBC has established itself ... , drama and sports coverage. John Reith, the BBC s first director general, set the standard ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.