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Campaign Hall of Fame. (Part 2 of 2)

Smirnoff. 36. BBC PERFECT DAY LEAGAS DELANEY. Year: 1997 Title: Perfect day Client: BBC Agency: Leagas Delaney Art director: Ian Ducker Writer: Will Farquhar Director ... . The brief was to show the range of music on offer to BBC viewers and listeners, and it could never have ...

Stop Press

September 2000. The BBC is to rename BBC GLR94.9 BBC London Live as part of a plan to create ... plans announced in August to invest pounds 5.5m in strengthening the BBC s local and regional services ...

100 Marketing Moments: The 20th century saw the birth of modern marketing, Jane Bainbridge charts some historic landmarks through the decades

-Kat. 1936 - BBC begins broadcasting. It broadcasts to 400 homes in the London area from Alexandra Palace ... in the UK. 1980 - IBM chooses Microsoft to write the operating system for its new computers ... . 1983 - Breakfast TV launches as BBC Breakfast Time. 1984 - Richard Branson starts Virgin ...

Briefs

, will have billings of more than pounds 65m. Clients include Vodafone, Ford, Microsoft, BT and Anheuser..., will have billings of more than pounds 65m. Clients include Vodafone, Ford, Microsoft, BT and Anheuser ... worldwide for children. Microsoft Hotmail is sponsoring TFI Nightly, the Sunday-Thursday early ... sponsorship deal between Microsoft and UK radio. The deal includes on-air credits with the show. TFI Nightly ...

CAREERS: Movers

Morwenna Angove has been appointed sales and marketing director for camping and mobile home holidays company, Eurocamp Travel. She previous worked with Bass and Allied Domecq. Andy Davies has taken on the new role of director of retail marketing, UK Airports, at travel retail ...

The Century’s Masters: Marketing asked some of the industry’s leading figures to pick the brands and marketers that have had a profound impact on business in the 20th century

. BRITISH BRAND OF THE CENTURY: BBC The BBC, not least because of its phenomenal branding and its ability to develop and expand, came out on top in this category. The BBC has established itself ... , drama and sports coverage. John Reith, the BBC s first director general, set the standard ...

Reed Elsevier and Microsoft in battle over net ad revenue

Reed Elsevier is locked in a legal wrangle with Microsoft over advertising revenue on a travel...Reed Elsevier is locked in a legal wrangle with Microsoft over advertising revenue on a travel website. Reed had been collaborating with Microsoft on the software giant s Expedia site, providing information for an online hotel directory via its Cahners division. Now Reed says Microsoft ...

MARKETING MIX: That was the week that was

for the BBC to carry advertising, although it does not plan to launch a full-scale campaign to back its...15 years ago: The Incorporated Society of British Advertisers comes out in favour of lobbying for the BBC to carry advertising, although it does not plan to launch a full-scale campaign to back its ... market; ITV announces it will stop running ads for 40 minutes as the BBC draws the first National ...

MEDIA: Emap Online draws up agency shortlist

. The process is being overseen by Emap Online s head of marketing, Andrew Warner, who joined from BBC Online ...

REVIEW: Marketing and advertising news in the week’s press

is attracting 1.8 million fewer viewers than BBC1 s Nine O Clock News. The figure has led Gerald Kaufman ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.