Search results for Baylay, BBC, Microsoft, Davie

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DIRECT: DMA to create SMS preference service

21 Dec 2000 | by MARK KLEINMAN

by its director of telecommerce Ian Davis. It has already held a series of discussions with mobile phone ... collective responsibility over how consumers are marketed to through new channels, said Davis. The launch of an SMS preference service would allow it to do that. Davis added that he would have liked to see ...

Interpublic buys Deutsch

01 Dec 2000 | by Camilla Palmer

youth marketing (dRush). Its accounts include Bank One, DirecTV, Domino’s, Lenscrafters, Microsoft’s ...

DIRECT BRIEFS

02 Nov 2000

APMA, the Association of Promotional Marketing Agencies Worldwide, has awarded Davies Cowley Little...APMA, the Association of Promotional Marketing Agencies Worldwide, has awarded Davies Cowley Little Fiddes its Grand Prix at its awards event in Miami. The award is for a Philips Lighting campaign, which created an 82% awareness rate and 35% response. The Marketing Store Worldwide picked up the prize ...

Sainsbury’s bolsters Reward Card with mobile phone

18 Oct 2000 | by Camilla Palmer

executive Sir Peter Davis said he was pleased with the progress the company was making in updating its ...

DIRECT: BBC Sport hands Passion for Sport task to Black Cat

05 Oct 2000

The BBC has appointed direct marketing agency Black Cat to revamp its BBC Sport s Passion for Sport...The BBC has appointed direct marketing agency Black Cat to revamp its BBC Sport s Passion ... the scheme, which rewards children for showing an enthusiasm for sport. The BBC is hoping to make ... . This year, the BBC hopes to encourage more children within the targeted schools to enter the competition ...

DIRECT: Briefs

05 Oct 2000

The BBC has hired Alphabet Advertising to create a series of direct response films to raise money...The BBC has hired Alphabet Advertising to create a series of direct response films to raise money for the Jill Dando fund. The short films form part of A Song For Jill, a programme shown on BBC 1 last week and feature a phone number for viewers to call and donate money or find out more about the fund. ...

FIELD MARKETING LEAGUE TABLES 2000: In-store wars - New products and processes are shaping field marketing on the entertainment front

31 Aug 2000 | by JIM NORTHOVER, Vice-chairman, Citigate

of tactical campaigns. Now Aspen has been appointed by BBC Worldwide. MacManus says: They will want ...

FIELD MARKETING LEAGUE TABLES 2000: Growth directs field marketing - With a sector growth of 30% year on year, field marketing agencies are increasingly diversifying to maintain points of differentiation

31 Aug 2000 | by JIM NORTHOVER, Vice-chairman, Citigate

include Toshiba, BSkyB, Microsoft, Compaq, Orange. E-mail infodesk@emschaira.co.uk, web site www ...

Supanet signs up Partners BBDH to pounds 4m creative job

10 Aug 2000 | by POPPY BRECH

that they had lost out on the pounds 4m work. Supanet, which previously used Davies Little Cowley ...

NEW MEDIA: Briefs

10 Aug 2000 | by MARK KLEINMAN

into the upcoming BBC Thunderbirds TV series. New features will include an online shop offering merchandise ...

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