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EDITORIAL: Technology boosts marketers' power to promote brands

mention. First, in every sense, is our Grand Prix winner - BBC Worldwide's work for Top of the Pops ...

NEWS BRIEFS

be happy to bank with BT and more than 20% happy to bank with Microsoft or Orange....be happy to bank with BT and more than 20% happy to bank with Microsoft or Orange. ...

MEDIA: Briefs

specialising in the PC and video games market. VNU acquired the magazine through its acquisition of Ziff-Davis...VNU Business Publications London has sold PC Gaming World to Computec Media, a European media group specialising in the PC and video games market. VNU acquired the magazine through its acquisition of Ziff-Davis in August. VNU also took over PC Magazine, PC Direct and IT Week and is currently ...

E-card site Madopolis secures top sponsors

to charity. The site is the initiative of former BBC head of marketing planning Collette Lux, her partner ...

Microsoft buys into rival Corel

Microsoft is to invest 135m in beleaguered Canadian software rival Corel, making the software...LONDON (Brand Republic) - Microsoft is to invest 135m in beleaguered Canadian software rival ... software, which is a long-time rival to Microsoft’s own desktop office range. Microsoft is buying 24m non ... products related to Microsoft’s internet-based .NET initiative. Corel has this year been beset ...

ANALYSIS: Web fuels consumer activism - Superempowered consumers are now using the web, their mobile phones, and some considerable PR savvy to take on big business and the government

in no small way responsible for this outburst of assertiveness. The BBC s Watchdog show has been stretched ...

CHJM bolsters data planning as Davies and Mensah arrive

consulting, Huw Davies, will take on an international role, while Drew Mensah, the former head of planning ... , are expected. Davies international focus supports speculation of a joint venture ... (Campaign, 13 August 1999). Before joining OgilvyOne, Davies worked on the client side, for Abbey ...

IT: LET THE GAMES BEGIN - Will the heat of the computer titles market be cooled by the emerging wave of gaming websites? Robert Gray reports

- including Future, Paragon, Emap Active, Dennis, Quay and Ziff Davis - are slugging it out for readers ... out a product provisionally referred to as StarCube and the PC software behemoth Microsoft will make ... Video Games Emap Active 43,509 -27.6 -38.2 PC Gaming World Ziff Davis UK ...

IT: THE IT IMAGE MAKERS - As IT becomes a part of our everyday lives, both hardware companies and advertising agencies are changing the way they target their products

. The group communications director of Microsoft, Neil Thompson, says: Consumers like to be engaged ... need to get across a sense of what can be done in an engaging way. Microsoft s recent ... . You have to treat them as people rather than job titles. Microsoft felt Euro RSCG ...

MEDIA: Briefs

with the BBC. The company is understood to have plans for introducing interactive services as well...venture with the BBC. The company is understood to have plans for introducing interactive services as well as launching new channels on top of the six it already runs with the BBC. Telewest and the BBC ... of magazines. VNU acquired PC Gaming World as part of its purchase of Ziff-Davis, which was finalised ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.