20 Dec 2001
The BBC is to launch a major marketing campaign in the run-up to
the launch of its eight digital TV and radio services next year, themed
'Everyone's BBC: Connecting with out audiences'. Director of marketing
Andy Duncan says it is a great opportunity to simplify confusion
surrounding digital TV.
...
20 Dec 2001
The BBC has sacked Jeff Taylor, BBC Worldwide's director of global
marketing and brand development, who was arrested in Hong Kong in
October in connection with fraud allegations. He has been dismissed "on
grounds of breaching the company's employment policy on conflict of
interests".
...
20 Dec 2001
The BBC's TV licensing division has pledged to focus on the
relentless pursuit of licence-fee evaders, through its new partnership
with Capita and Abbott Mead Vickers BBDO. The two groups have replaced
Consignia as administrators of the system.
...
20 Dec 2001
| by RAYMOND SNODDY, media editor of The Times
Yet another row is brewing in time for Christmas over the scale and
nature of the BBC ...
the BBC
should be allowed to use licence-fee money to set up a learning
management system and develop ...
. The details are
still sketchy, but private firms fear the worst.
Apparently the plan is for the BBC ...
20 Dec 2001
| by DANIEL ROGERS
him down as a BBC 'lifer', having spent 20 years of his career at
Auntie, starting with current ...
of the advertising side", but
counters that he was running very big projects at the BBC, which
included extensive experience of the cost side of television.
"I'm also a director of UKTV (BBC's digital venture ...
20 Dec 2001
| by TANIA MASON
unique opportunity to extend its presence at Christmas by being
associated with "the very best of BBC ...
20 Dec 2001
| by GUY ABRAHAMS, communications planning director at Carat and a
member of The Marketing Society
; neither the
BBC nor the subscription Disney service have advertising.
A reduction ...
19 Dec 2001
| by Claire Billings,
from BBC Breakfast News.
If you have an opinion on this or any other issue raised on Brand ...
19 Dec 2001
| by MediaWeek
The BBC is this week expected to appoint daytime television boss Jane Lush as its new controller of entertainment commissioning. Lush would fill the post which has been empty since Danielle Lux ...
was at the centre of major embarrassment for the BBC when it emerged that guests on The Vanessa Show were fake. ...
19 Dec 2001
| by MediaWeek
with the BBC on hold in an attempt to further cut expenditure. Last week the group announced a further 2000 job ...