The BBC is to launch a major marketing campaign in the run-up to the launch of its eight digital TV and radio services next year, themed 'Everyone's BBC: Connecting with out audiences'. Director of marketing Andy Duncan says it is a great opportunity to simplify confusion surrounding digital TV. ...
The BBC has sacked Jeff Taylor, BBC Worldwide's director of global marketing and brand development, who was arrested in Hong Kong in October in connection with fraud allegations. He has been dismissed "on grounds of breaching the company's employment policy on conflict of interests". ...
The BBC's TV licensing division has pledged to focus on the relentless pursuit of licence-fee evaders, through its new partnership with Capita and Abbott Mead Vickers BBDO. The two groups have replaced Consignia as administrators of the system. ...
Yet another row is brewing in time for Christmas over the scale and nature of the BBC ... the BBC should be allowed to use licence-fee money to set up a learning management system and develop ... . The details are still sketchy, but private firms fear the worst. Apparently the plan is for the BBC ...
him down as a BBC 'lifer', having spent 20 years of his career at Auntie, starting with current ... of the advertising side", but counters that he was running very big projects at the BBC, which included extensive experience of the cost side of television. "I'm also a director of UKTV (BBC's digital venture ...
unique opportunity to extend its presence at Christmas by being associated with "the very best of BBC ...
; neither the BBC nor the subscription Disney service have advertising. A reduction ...
to roll this out into mainland Europe in 2002. The network's production facility teamed up with the BBC ... , Matthias Hanssen, to the new role of marketing director. 7. BBC World The BBC's global news network shot to fame when the BBC veteran John Simpson successfully smuggled himself into Afghanistan ...
on the receiving end of the enormous billings fillip. 6. McCann-Erickson Worldwide won big on Microsoft ...
1. Eastenders. BBC1, Thursday 5 April. TVR: 36.4. The one where someone shot someone else ... . BBC1, Wednesday 5 September. TVR: 21.1. Mmm. Football, isn't it? It's one of life's great mysteries why we seem to like our international football on the BBC. OK, the BBC doesn't shoehorn two ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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