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STOP PRESS: BBC launches marketing campaign

The BBC is to launch a major marketing campaign in the run-up to the launch of its eight digital TV and radio services next year, themed 'Everyone's BBC: Connecting with out audiences'. Director of marketing Andy Duncan says it is a great opportunity to simplify confusion surrounding digital TV. ...

MEDIA BRIEFS: BBC sacks Jeff Taylor

The BBC has sacked Jeff Taylor, BBC Worldwide's director of global marketing and brand development, who was arrested in Hong Kong in October in connection with fraud allegations. He has been dismissed "on grounds of breaching the company's employment policy on conflict of interests". ...

MEDIA BRIEFS: BBC to focus on licence-fee evaders

The BBC's TV licensing division has pledged to focus on the relentless pursuit of licence-fee evaders, through its new partnership with Capita and Abbott Mead Vickers BBDO. The two groups have replaced Consignia as administrators of the system. ...

OPINION: Should the BBC use licence-fee money for a digital curriculum?

Yet another row is brewing in time for Christmas over the scale and nature of the BBC ... the BBC should be allowed to use licence-fee money to set up a learning management system and develop ... . The details are still sketchy, but private firms fear the worst. Apparently the plan is for the BBC ...

MEDIA BRIEFS: Caroline Howie to oversee BBC Four News

BBC WORLD: Caroline Howie, editor of BBC World, will oversee the BBC Four News, which launches in March 2002. The new digital channel's nightly programme will have an international agenda. BBC Four News will be presented by George Alagiah. ...

FA Cup gets interactive make-over from BBC

FA Cup: Dr Sheringham, I presume The BBC is to launch a digital interactive ... Cup games on BBC1 with added highlights, alternative sound and commentary. The BBC has garnered ... . BBC's head of iTV Scott Gronmark said: "The FA Cup is the UK's most famous football competition ...

BBC in new channel 3 bid

BBC in new channel 3 bid...Jowell: rejected BBC's original plans The BBC has submitted radically revised plans for its BBC3 youth channel to Culture Secretary Tessa Jowell. She rejected the BBC's original ... programmes and 50 hours of new music and arts programmes. The BBC is promising more online and interactive ...

MEDIA BRIEFS: BBC Sport teams up with Comic Relief

BBC Sport has teamed up with Comic Relief to launch Sport Relief, a fundraising initiative planned to take advantage of the feast of sport available throughout next summer. Sport Relief will unite sportsmen and women to use their celebrity status to help young people. ...

BBC to appoint former Tory
chief whip as vice-chairman

LONDON - The BBC is set to announce the appointment of former Tory chief whip Lord Ryder of Wensum...and BBC director general Greg Dyke. Dyke and Davies are both former Labour supporters and donors, and Lord Ryder's appointment is expected to go some way to allay criticisms that the BBC could not remain ... Duncan Smith to nominate a candidate for the role, but he refused because he felt the BBC was becoming ...

C4 top job goes to BBC's Thompson

LONDON - Mark Thompson, the director of television at the BBC, looks set today to be offered...was in the race from an early stage, time to talk to executives at the BBC. Thompson, who was appointed ... eventually for the top job at the BBC. He was previously director of national and regional broadcasting from ... They Think It's All Over , and Jana Bennett, the former head of science at the BBC. The selection ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.