The BBC is to launch a major marketing campaign in the run-up to the launch of its eight digital TV and radio services next year, themed 'Everyone's BBC: Connecting with out audiences'. Director of marketing Andy Duncan says it is a great opportunity to simplify confusion surrounding digital TV. ...
The BBC has sacked Jeff Taylor, BBC Worldwide's director of global marketing and brand development, who was arrested in Hong Kong in October in connection with fraud allegations. He has been dismissed "on grounds of breaching the company's employment policy on conflict of interests". ...
The BBC's TV licensing division has pledged to focus on the relentless pursuit of licence-fee evaders, through its new partnership with Capita and Abbott Mead Vickers BBDO. The two groups have replaced Consignia as administrators of the system. ...
Yet another row is brewing in time for Christmas over the scale and nature of the BBC ... the BBC should be allowed to use licence-fee money to set up a learning management system and develop ... . The details are still sketchy, but private firms fear the worst. Apparently the plan is for the BBC ...
him down as a BBC 'lifer', having spent 20 years of his career at Auntie, starting with current ... of the advertising side", but counters that he was running very big projects at the BBC, which included extensive experience of the cost side of television. "I'm also a director of UKTV (BBC's digital venture ...
unique opportunity to extend its presence at Christmas by being associated with "the very best of BBC ...
; neither the BBC nor the subscription Disney service have advertising. A reduction ...
BBC Sport has teamed up with Comic Relief to launch Sport Relief, a fundraising initiative planned to take advantage of the feast of sport available throughout next summer. Sport Relief will unite sportsmen and women to use their celebrity status to help young people. ...
Channel 4 has confirmed that Mark Thompson, director of television at the BBC will be its next chief executive. Thompson, 44, has been attributed with reviving the fortunes of BBC One over the past 18 months. At C4 his priorities will be to continue delivering young, upmarket audiences ...
confectionery managing director Mike Davies will oversee UK marketing before appointing a successor to Stevenson. Davies, who until last month was managing director of Pedigree Masterfoods, is believed ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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