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MEDIA: Sky News to offer mobile text messaging service

, such as listings, available to subscribers only. Meanwhile BBC journalist Julie Etchingham has been hired ... . Etchingham was a reporter and presenter on BBC Breakfast's news and BBC News 24. Reporting credits include ...

WHAT THE MEDIA SAY: Rapid fall of Enron stuns City analysts

to help preserve capital, stabilise our business and enhance our confidence to pay our creditors' (BBC ...

Byrne appointed to media role as Orange boosts PR

Orange UK's community affairs activities - a role now taken by Orange PRO Simon Davies. Both ...

E-PUBLIC RELATIONS: Wired up Kids - Children are the new techno-savvy generation. So how do brands connect with them?

-year-olds: BBC, Yahoo, Ask Jeeves, WWF, Cartoon Network, Nickelodeon, SClub7, The Simpsons, Hotmail ...

Hawkins takes charge of PR for Genie's O2 rebrand

and planning. He will report to chief operating officer Steve Davies and will work with Caruth and Edelman PR Worldwide, which is the retained agency for corporate and global activity. Davies said ...

Hawkins heads PR for Genie's O2 rebrand

and planning. He will report to chief operating officer Steve Davies and will work with Caruth ...

CAMPAIGNS: What The Media Say - Media maul Marconi as shares dive

Organisation: Marconi Issue: Major financial strife 'Dramatic collapse' (BBC Online, 7/9), 'excruciatingly painful decline' (The Times, 6/9), 'tale of hubris' (The Independent, 5/9) 'calamity' (The ... Telegraph, 9/9). As to the question of whether the 'once proud telecoms firm' (BBC Online 7 ...

WHAT THE MEDIA SAY: Messages mixed over SMS surge

Organisation: Mobile Data Association/Microsoft Issue: SMS E-mail is passe, phonecalls ... by surprise (David Teather, FT.com, 23/8). Microsoft's MSN spotted the opportunity, however ... the popularity of SMS with millions of Hotmail users, MSN hoped not only to enhance Microsoft's strategy ...

WHAT THE MEDIA SAY: Messages mixed over SMS surge

Organisation: Mobile Data Association/Microsoft Issue: SMS E-mail is passe, phonecalls ... by surprise (David Teather, FT.com, 23/8). Microsoft's MSN spotted the opportunity, however ... the popularity of SMS with millions of Hotmail users, MSN hoped not only to enhance Microsoft's strategy ...

Ex-comms chief tempted back to ntl US subsidiary

with the BBC to promote 'the best of British sports', which launches later in the year. 'My job ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.