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Sainsbury's restructures communications

Supermarket giant Sainsbury's has streamlined its communications function, merging elements of its consumer PR and press office units, as part of its transformation under CEO Sir Peter Davis. The creation of the new media relations unit - headed by Pip Wood and reporting to corporate communications ...

CAMPAIGNS: What The Media Say - Superstores and OFT joy as RPM axed

Peter Davis asserted: 'We have been waiting for a quarter of a century for an end to RPM', while ...

Fallon secures PA head job as Saoul exits Sainsbury's

affairs director Jan Shawe, who followed chief executive Sir Peter Davis into Sainsbury's from the Prudential last year. Davis was behind the hiring of Lexington Communications and dumping Fishburn Hedges ...

BEHIND THE HEADLINES: Leaked figures serve to further frustrate M&S

to the BBC, indicating a decline in the firm's UK operating profits from pounds 203m to pounds 166m ...

STOP PRESS: Prowse hires former TV presenter Wilkins

as a reporter and newsreader on the BBC s Look North, spent two years in the Yorkshire Water press...Former TV presenter Sue Wilkins has joined Surrey PR firm Prowse and Co to provide media and presentation training to clients, including the Met Office and GlaxoSmithKline. Wilkins, who spent 17 years as a reporter and newsreader on the BBC s Look North, spent two years in the Yorkshire Water press ...

CAMPAIGNS: Product Launch - Micro scoot becomes a must-have

Championships attracted over 2,000 people and gained coverage on BBC TV South and Meridian local radio, among ...

CAMPAIGNS: Kids PR - Norton spins Tracy Island into success

- it was becoming increasingly clear there would be a shortage of Tracy Islands. The media, including the BBC ... 's SMTV and Children's BBC. Norton arranged a major tie-in with Radio Times, resulting in four different ... on the BBC, where Vivid's chief executive was interviewed, as well as GMTV and Big Breakfast. The Mirror ...

CAMPAIGNS: Launch PR - ExCeL reaps benefit from some big PR

, and The Financial Times. Coverage built up to a crescendo during the week before opening. The BBC, Radio 4, GMTV ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.