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Xbox launches £2.5m mail and online CRM drive

17 Dec 2002 | by Claire Billings,

LONDON - Microsoft's Xbox is launching a £2.5m pan-European CRM campaign aimed at finding out more...in media and entertainment that Microsoft believe will influence its audience to buy Xboxes. The mail ... details are already held by Microsoft. The playmore.com website is being relaunched to include more areas of interest such as gaming, which will enable Microsoft to learn more about the people who buy ...

HOTLINE: BBC Online to face investigation

13 Dec 2002

BBC Online is to face an investigation by the Department of Culture, Media and Sport to review its

NEW MEDIA: SPOTLIGHT ON GRANADA SPORT AND INTERACTIVE - Can television shows expect to profit from their websites?

13 Dec 2002 | by ALASDAIR REID

be where they always were. It's not uncommon - the BBC has been doing it that way for a while: it doesn ...

Internet advertising group supports bigger banner sizes

12 Dec 2002 | by Staff,

The US internet group, whose members include Microsoft, AOL Time Warner and Yahoo!, is backing a new larger universal ad size and three others in a move that it says will make banner ads simpler and more cost effective. The IAB is calling the new sizes the "Universal Ad Package". It said its members ...

AGENCY 2002: New Media Agency of the Year - Agency Republic

12 Dec 2002

. Ongoing projects for Hewlett-Packard, Microsoft and Royal Bank of Scotland have ensured Zentropy stays ...

Commercial rivals force BBC online inquiry

09 Dec 2002 | by Staff,

LONDON - The BBC is facing a second major inquiry following the publication of a report into News...the BBC that it must update the remit of its 24-hour news channel to make it more distinctive from its ... , the first in a series of Department of Culture, Media & Sport reviews of the BBC's digital services. It is now being suggested that a similar 'Lambert'-style review is needed into the activities of the BBC ...

AOL Time Warner to slash internet division

06 Dec 2002 | by Staff,

as falling advertising revenue, AOL has faced intense competition from rival Microsoft and has had to drop ...

NEW MEDIA: SPOTLIGHT ON NTL - Cash-strapped ntl abandons centralised marketing efforts Ntl doesn't need a national brand if it's only a regional offer, Alasdair Reid argues

06 Dec 2002 | by ALASDAIR REID

director, Jeremy Davies, has decided to move on and ntl has no immediate plan to replace him. Davies ... ad agency, JWT. Davies isn't hugely taken with such talk. Actually, he argues, cable in general ... ," Davies says. But even he would admit that achieving this balance has been fraught with difficulty ...

BRANDING BRIEFS: Comic Relief appoints Sonicbrand

05 Dec 2002

Aid, Oxfam, Refugee Council, BBC Factual and Learning, Teachernet and CBBC Newsround.

REVIEW: Ntl scraps job of marketing director

29 Nov 2002

Thompson executive Jeremy Davies to take the role. Davies replaced the chief marketing officer, Mike

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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