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Xbox launches £2.5m mail and online CRM drive

17 Dec 2002 | by Claire Billings,

LONDON - Microsoft's Xbox is launching a £2.5m pan-European CRM campaign aimed at finding out more...in media and entertainment that Microsoft believe will influence its audience to buy Xboxes. The mail ... details are already held by Microsoft. The playmore.com website is being relaunched to include more areas of interest such as gaming, which will enable Microsoft to learn more about the people who buy ...

Tim Carrigan to leave OgilvyInteractive UK

13 Dec 2002 | by MARK SWENEY

that OgilvyInteractive picked up clients including Virgin, Microsoft, Prudential and Unilever. He has also worked ...

CRM's impact on the bottom line

12 Dec 2002

, particularly for well-known names such as Microsoft and McDonald's. The difficulty is how to quantify ...

AGENCY 2002: Below The Line Agency of the Year - TBWA GGT Direct

12 Dec 2002

promotions, Black Cat has won business from Coral, HFC Bank, Kellogg, Microsoft, Motorola, Nestle, Pfizer ...

Tories sack two marketing agencies to save cash

05 Dec 2002 | by Staff,

David Davis and MP Michael Portillo, both of whom stood unsuccessfully in last year's leadership race ...

BBC World Service campaign promotes 'broader view'

22 Nov 2002 | by Jennifer Whitehead,

LONDON - People are being told to 'demand a broader view' in a joint advertising campaign by BBC...at BBC World Service, said: "'Demand a broader view' takes our earlier joint campaign one step further and encourages our audiences to think about the breadth and range of BBC news output. The audience wants more and the BBC knows how to deliver it." BBC World is the BBC's 24-hour news television channel, which is shown ...

Nectar sparks row with sign-up claim

20 Nov 2002 | by Mark Kleinman,

The row, which centres on millions of "unknown" Nectar users, breaks as Sainsbury's chief executive Sir Peter Davis prepares to make an upbeat statement today about Nectar's impact on the supermarket's half-year results. Doubt emerged about Nectar's announcement as industry sources suggested ...

Roger Black to award Winning Post gongs

19 Nov 2002 | by Claire Billings,

on the BBC and 'Tomorrow's World' on BBC One. To be in with a chance of winning an award at the Royal Mail ...

DIRECT: Legal & General launches below-the-line campaign

14 Nov 2002

Collins, will use targeted inserts in publications including Investors Chronicle and BBC Homes

Sainsbury calls Tesco's coupon bluff

15 Oct 2002 | by Staff,

Tesco launched the offer last week displaying signs in all its stores in Sainsbury's corporate colours. Sainsbury's chief executive Sir Peter Davies confirmed he had ordered thousands of extra coupons ... , Debenhams and Barclaycard. Davis told The Times that Tesco's offer would "cost them more than they think ...

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