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Case Study: Tate Modern

Tate Modern opened in May 2000 with a dramatic nocturnal launch televised by the BBC. London s first national museum for modern art, Tate Modern is housed in the former Bankside Power Station, which was transformed from a defunct industrial space into a stunning gallery. The former Turbine Hall, running ...

branding@thedigitalage

companies who are the glue between the two, like Microsoft and Hewlett Packard. The introduction is almost ... lawyers talking legalese for 13 pages and Microsoft's Robert J Herbold speaking in the language of Bill ...

Brand New Justice: The Upside of Global Branding First Edition

marketing to reduce some of the disparities of the global economy, writes Russell Davies, head of planning ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.