Tesco was powering ahead and others had also started to bite into Sainsbury's share - in 1999-2000 Sainsbury's lost £299m in shopping spend to Tesco, Asda and Morrisons. Sir Peter Davis joined as chief executive in March 2000 and wanted to send a signal that the decline was over. The brief was to inspire ...
The row, which centres on millions of "unknown" Nectar users, breaks as Sainsbury's chief executive Sir Peter Davis prepares to make an upbeat statement today about Nectar's impact on the supermarket's half-year results. Doubt emerged about Nectar's announcement as industry sources suggested ...
campaign, offering prizes including Microsoft Xboxes, will be run by 12snap.
's magazines Media planning: Rebecca Davies and Mark Sherwood at MediaCom Media buying: Lucy Brunning ...
, helped us understand the psychological impact of taste." At UK TV, the joint venture between the BBC ...
's operating committee. BBC marketer Jane Frost is believed to have turned it down. It also emerged this week ...
Tesco launched the offer last week displaying signs in all its stores in Sainsbury's corporate colours. Sainsbury's chief executive Sir Peter Davies confirmed he had ordered thousands of extra coupons ... , Debenhams and Barclaycard. Davis told The Times that Tesco's offer would "cost them more than they think ...
on the losing end of ratings war with the BBC, whose flagship channel BBC1 has been beating ITV for the first ...
Marks Spencer has denied speculation that former BBC marketer Jane Frost is set to be its new
. Brilliant. Sound design is placed to perfection and so it should be. It seems the BBC has got its act ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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