17 Dec 2002
1. MICROSOFT'S XBOX...To compete seriously against the mighty PS2, the Xbox had to deliver. Microsoft's answer was simple: be bigger and better. First, launch the most powerful console on the planet, which promises a revolution in gaming innovation. Then throw in the whale-sized carrot of gaming nirvana with the ability ...
06 Dec 2002
| by ALASDAIR REID
director, Jeremy Davies, has decided to move on and ntl has no immediate plan to replace him. Davies ...
ad agency, JWT.
Davies isn't hugely taken with such talk. Actually, he argues, cable in general ...
," Davies says.
But even he would admit that achieving this balance has been fraught with difficulty ...
05 Dec 2002
| by RAVI CHANDIRAMANI
his mission as Microsoft's UK marketing director. In the course of our interview, he prefixes his...are sitting in a hotel bar on the eve of the launch of Microsoft's Tablet PC, a laptop computer that doubles ...
industry cliche.
Microsoft has commissioned Aardman Animations to come up with a number of 'emoticons ...
the M4 corridor from his previous employer Oracle to Microsoft to Sol Campbell's defection from Spurs ...
05 Dec 2002
Virgin Radio has joined forces with Microsoft to launch a week-long promotion encouraging listeners
05 Dec 2002
Microsoft's former director of corporate marketing Shaun Orpen has left his position as global
29 Nov 2002
Thompson executive Jeremy Davies to take the role. Davies replaced the chief marketing officer, Mike
29 Nov 2002
| by ALASDAIR REID
Microsoft is the latest client to ask media owners to bid against each other on a winner...as quaintly unique as we've come to believe. Last week, Microsoft announced that it had given all national ...
series of special supplements.
Nick McGrath, Microsoft's group marketing manager, says it had decided ...
29 Nov 2002
EHS Brann is on alert following the news that Microsoft is reviewing its direct marketing account
28 Nov 2002
| by RAVI CHANDIRAMANI
Microsoft has ended its seven-year relationship with direct marketing agency EHS Brann and put its...promotion. Microsoft doesn't currently have a retained sales promotion agency.
Microsoft's above ...
22 Nov 2002
for Microsoft's launch of its "Amazing PC" consumer marketing concept. Three Microsoft-sponsored 16-page tabloid
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