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DIRECT BRIEF: IDM to hold first annual marketing conference

11 Dec 2003

at Microsoft, will chair the conference. Presentations will be given by speakers from companies including

DIRECT: DM firms record positive third quarter

11 Dec 2003 | by Ben Bold

," said Simon Davis, the DMA's Business-to-Business Committee member. The majority of the DM industry ...

Echo's Murray to head ValueClick e-mail division

10 Dec 2003 | by Staff,

Murray joins after a two-year stint at DM specialist Echo, and is tasked with launching ValueClick's e-mail marketing service to UK advertisers. She has eight years experience in the sector, and has worked with clients including the BBC, Jaguar and Motorola. In her new role Murray will be responsible ...

Coca-Cola to extend music links with own download site

09 Dec 2003 | by Chris Scott,

in legal download sites through formats such as Microsoft's Windows Media Player and Apple's iTunes ... with the start of Coca-Cola's sponsorship of the UK singles chart, broadcast on BBC Radio 1. That deal has ...

Tesco appoints Cedar to merge customer magazines

04 Dec 2003 | by Staff,

other agencies, believed to be River Publishing and the BBC, also pitched for the business. If you ...

Langham Works hires Dunnhumby's Groom for Tesco

03 Dec 2003 | by Claire Billings,

LONDON – Langham Works, the media neutral planning agency formed out of the merger of Davies Little...Personal Finance. The agency is headed up by five founding partners: Gareth John, Hywel Davies, Don ...

Optimism in DM market up despite tough environment

03 Dec 2003 | by Staff,

in Q3, but attributed the fall to resignations and not redundancies. Simon Davis, managing director ... conditions will improve in 2004." However, Davis cautioned that factors such as increasing globalisation, a ...

Perspectives Red Cell picks up Clothes Show Live task

14 Nov 2003 | by Claire Billings,

for its range of Haymarket and BBC exhibitions including Emap's Max Power Live, and The BBC Good Food Show...to promote the exhibitions its manages. Simon Clarkson, marketing director of BBC Haymarket Exhibitions ... it was able to demonstrate a clear vision, as well as technical competence." BBC Haymarket Exhibitions is a joint venture between Haymarket Exhibitions and BBC Worldwide, operated by Haymarket Exhibitions ...

Benecol picks Elvis for drinking yoghurt work

13 Nov 2003 | by Ben Bold,

at events such as the BBC Good Food Show, door-drops, in-store point-of-sale and advertising in supermarket ...

DLCF and MBO merge for media-neutral start-up

11 Nov 2003 | by Staff,

The merged agency has turnover of £5m. It is headed by five partners. From DLCF is Gareth John, Hywel Davies, Don Cowley and Tim Sykes. They are joined by MBO's Jeremy Taylor. The agency employs 30 staff and clients include Chrysler Jeep UK, Tesco Personal Finance, The Telegraph Group, The Consumers ...

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