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Ebookers.com signs Blessed for launch of first TV drive

20 Dec 2004 | by Staff,

composed by Oliver Davis. According to Sherlock, the new campaign will reinforce ebookers.com's position ...

Interflora in mail and SMS drive for first DM push

17 Dec 2004 | by Daniel Farey-Jones,

Davies, head of brand at Interflora, said: "We are really excited about this opportunity to talk to our ...

Agency of the Year: Direct Agency of the Year - Best of the rest

15 Dec 2004

of Microsoft. New business wins for the agency reflected a growing trend - traditional direct marketing ...

Electronic Arts embarks on hunt for direct agency

13 Dec 2004 | by Staff,

and Microsoft's Xbox, which account for 85% of sales. A spokesman for the company refused to comment ...

Claydon Heeley wins Campaign's DM agency award

10 Dec 2004 | by Staff,

that it bedded down a large slice of the $400 million Microsoft business awarded. However, the loss ...

Electronic Arts begins direct marketing hunt

10 Dec 2004

and consoles such as Nintendo's GameCube and Microsoft's Xbox, which account for 85 per cent of sales. A ...

Experian set to unveil new Automotive Mosaic service

07 Dec 2004 | by Daniel Farey-Jones,

featuring BBC 'Top Gear' presenter James May and speakers from Honda and the Drayton Bird Partnership.

Occam appoints Hester to key marketing role

03 Dec 2004 | by Staff,

Hester joins Occam from the BBC World Service where he was head of international research. His ... business." While at the BBC World Service, Hester was responsible for audience research, measuring ... , focusing more on listener needs rather than purely listener numbers. Prior to joining the BBC, Hester ...

Special Report: Direct Marketing - Doorstep Challenge

03 Dec 2004

If you work in direct marketing and happened to sit through the last episode of the BBC series Brassed Off Britain this summer, it is unlikely you'll have bounded proudly into work the next day ... -flipper after watching Super Size Me. The BBC asked the British public to name the customer service ...

PlayStation unveils Killzone with propaganda pack

01 Dec 2004 | by Daniel Farey-Jones,

will rival Microsoft's massive 'Halo' hit on the Xbox, a sequel to which, 'Halo 2', has just been released ...

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