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Review of 2004 - 10 biggest marketing moments

22 Dec 2004

are the most important members of the marketing team. 9. BBC IN CRISIS Unexpectedly savaged by the Hutton report, the BBC suffered the biggest crisis in its history, losing popular director-general Greg Dyke ... still be at No 10, Blair would still have some credibility and the best director-general the BBC has had ...

BBC plans Good Homes activity

22 Dec 2004

BBC Magazines is investing £500,000 in a multimedia campaign to promote BBC Good Homes as part of a.... BBC Good Homes' last ABC, for January-June 2004, revealed a 13.2% year-on-year rise and a 13% gain ...

News brief: BBC Magazines redesigns Radio Times

22 Dec 2004

BBC Magazines is relaunching Radio Times on 24 December with a redesigned logo and layout

Media choice: Christmas TV

22 Dec 2004 | by Kieron Judge, TV manager, Starcom Motive

The Christmas Day TV battle is back. BBC staff might not get a Christmas bonus this year...Adopting a family viewing approach, the BBC appears to have produced a winning formula. Box ... and viewers with a more consistently strong schedule than the BBC. Under pressure to justify the licence fee ... available on DVD, the BBC has a great deal to prove. It needs to learn that good programming should not just ...

Brand Builders: Blackwood's

22 Dec 2004

Davies, who created the Welsh Whisky Company in 2000, joins as chairman. May 2003: Jago's vodka cream ... with the BBC Good Food Show, where 9000 samples of gin and vodka are handed out. Jan 2004: Blackwood's Gin ...

Xmas TV listings

22 Dec 2004

23 December: A River Cottage Christmas Feast, Channel 4, 8pm. 24 December: Film: Shrek, BBC One ... and Judy Finnegan, and Eamonn Holmes and Sir Alex Ferguson. 24 December: Film: Chocolat, BBC Two, 9pm ... and the Philosopher's Stone, BBC One, 6.05pm. 26 December: Flashmob: The Opera, BBC Two, 4.45pm. Contemporary ...

BBC plans multimedia campaign for Good Homes title

21 Dec 2004 | by Staff,

LONDON - BBC Magazines is investing £500,000 in a multimedia campaign to promote BBC Good Homes.... BBC Good Homes' last ABC, for January-June 2004, revealed a 13.2% year-on-year rise and a 13% gain ...

Agency Republic named Marketing agency of the year

17 Dec 2004

also increased its work for existing clients such as BBC Worldwide and O2. Every marketing campaign ... on the back of its fruitful relationship with its UK counterpart. For the BBC, Republic has developed ...

Can the BBC get more for less?

15 Dec 2004

As part of his grand scheme to create a simple, agile, more creative BBC, director-general Mark ... to three years.' Focused support During Duncan's three years in charge, BBC marketing was reinvented ... it tightly on key shows, rather than spreading it across BBC output. As part of this strategy, he increased ...

BBC set to probe Top Pops drink

15 Dec 2004

The BBC has warned soft drink Top Pops that it is to investigate whether it has violated...Pop music partnerships, including a sponsorship deal with radio chart show Hit Zone on Time FM, which airs in South-East England, are central to the marketing strategy of the 10 Caribbean fruit-flavoured soft drinks. A spokeswoman in the BBC's litigation department said it planned to ensure ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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