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Nielsen and Massive link to track videogame advertising

20 Dec 2004 | by Louise Scodie,

to tune or time their ads according to broad campaign needs and objectives. Mitch Davis, CEO of Massive ...

Interflora in mail and SMS drive for first DM push

17 Dec 2004 | by Daniel Farey-Jones,

Davies, head of brand at Interflora, said: "We are really excited about this opportunity to talk to our ...

Cindy Crawford under fire for signing as face of fur label

08 Dec 2004 | by Sam Matthews,

Crawford, one of the original supermodels from the early 90s, signed a petition 10 years ago vowing not to wear fur, with animal rights group Peta likely to kick up a storm on hearing the news. Crawford is following in the footsteps of stars such as Elizabeth Taylor, Lauren Bacall, Bette Davis ...

Tesco to rival iTunes and Napster with music downloads

08 Nov 2004 | by Sam Matthews,

. It will also run on Microsoft's Windows Media format, allowing users to listen to songs on more than 70 ... division at Microsoft, said: "Music fans want to be able to enjoy the tracks they download anytime ... than users in France and Germany. Elsewhere, Microsoft announced last week that it was doubling its ...

Crawford poised to spark furore by starring in fur ads

13 Aug 2004 | by Jennifer Whitehead,

According to a report on Vogue.com, Crawford is to advertise American fur label Blackglama, following in the footsteps of stars such as Lauren Bacall and Bette Davis. Animal rights group Peta is likely to kick up a storm on hearing the news, as Crawford once posed with fellow models Claudia Schiffer ...

Future reports rise in revenues as advertising up 10%

05 Jul 2004 | by Staff,

in advertising revenues as it agrees a significant licence extension deal with Microsoft to publish the Official...The new arrangement with Microsoft means that Future has the exclusive worldwide rights to publish official magazines for Microsoft Xbox products until December 2011. Greg Ingham, Future's chief executive ... industry. We are delighted and look forward to continuing our successful partnership with Microsoft ...

Campaign: Healthcare PR - Durex adds weight to National Condom Week

18 Jun 2004 | by Lynne Roberts

. Stories ran on BBC2 and Five and in The Sun, The Times and the Daily Mirror. Consumer magazines included ...

Red Letter Days appoints Joshua to integrated brief

14 May 2004 | by Jules Grant,

at the corporate market." Red Letter Days will join Joshua's portfolio of clients that includes BBC Worldwide ...

BBC to turn MI5 spy drama Spooks into videogame

20 Feb 2004 | by Gordon MacMillan,

time that a BBC drama has been developed into a computer game....BBC Worldwide said it plans to develop a 'Spooks' game for the PC and games consoles, including ... of 'Spooks' due to air in the autumn on BBC One. The second series ended with a nail-biting cliffhanger ... cells. TV drama 'Spooks' is made for the BBC by Kudos. As well as receiving a best drama Bafta ...

Harrods left with £500,000 legal bills as libel case fails

18 Feb 2004 | by Staff,

months. Next month, the BBC is to run a special 'Money Programme' investigation into Al Fayed called 'The Curious Case of the Disappearing Pharaoh'. It will be shown on Thursday March 4 at 9.50pm on BBC ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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