22 Oct 2004
| by Joe Lepper
The Business Software Alliance (BSA), which has members including Microsoft and Adobe, estimates ...
Star, The Daily Telegraph, vnu.net, Capital FM and BBC Breakfast News.
Results
The campaign is now ...
of intellectual property rights.
BBC Online technology correspondent Mark Ward says: 'The BSA is very good ...
28 May 2004
| by Lynne Roberts
Campaign: Microsoft People Programme
Client: Microsoft
PR team: Edelman and in-house
Timescale...On Sunday and The Times. BBC Breakfast examined Microsoft's flexible benefits, including an on-site creche ...
, Personnel Today, Eve, and on BBC Radio 4 and Breakfast.
The FT ran a full-page Microsoft profile ...
Following a series of well-publicised reputation issues, Microsoft needed to challenge negative ...
28 May 2004
Microsoft's key objective - to challenge the negative consumer attitudes towards the company.
The decision to build the campaign strategy around Microsoft's HR leadership confuses me. As a user of Microsoft ...
Microsoft's recruitment costs, but has it salvaged the image that consumers have of the company ...
27 Feb 2004
| by Adam Hill
rather than the other way round. What Car?, BBC Top Gear, Autocar, Stuff, T3, in-flight magazines ...
09 Jan 2004
Karen Bergin, head of corporate affairs at Microsoft UK, on the chameleon-like Jacqui Crane...Jacqui came to Microsoft from the agency Profile Corporate Communications (which was later acquired by Grayling). We'd interviewed a great many candidates, but after 20 minutes talking to Jacqui I knew we'd found the right person.
In that first conversation, we already started bouncing around new ...
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