to remove filtersElectronic Arts begins direct marketing hunt
10 Dec 2004
and consoles such as Nintendo's GameCube and Microsoft's Xbox, which account for 85 per cent of sales. A ...
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Electronic Arts embarks on hunt for direct agency
13 Dec 2004 | by Staff,
and Microsoft's Xbox, which account for 85% of sales. A spokesman for the company refused to comment ...
Sector Insight: Video games - Platform potential
01 Dec 2004
and Microsoft account for 90% of hardware sales in what is a highly concentrated sector. Sony's PlayStation 2 dominates the market, having sold about 1.6m units in 2003, according to Screen Digest, ahead of Microsoft ... . In November 2003 Nintendo slashed the price of the GameCube from £122 to £79, while Microsoft reduced Xbox ...
The Work: Private View
12 Nov 2004
Davis Director: Traktor Production company: Partizan Exposure: Cinema and national TV 2. 3 ... and satellite TV 3. RADIO 1 Project: Radio 1 post-7pm Client: James Wood, marketing manager, BBC Radio 1 ...
HP turns to Cisco for top marketer
10 Nov 2004
capability as it steps up its fight against IBM and Microsoft. Seda, senior director of corporate marketing
The Work: New Campaigns - UK
29 Oct 2004
Wood, marketing manager, BBC Radio 1 Brief: Alert listeners to Radio 1's post-7pm schedule Creative ... -production: Wave Exposure: BBC TV, print GRAHAM BROWN - WALLPAPER The lowdown Suddenly, wallpaper is hip ...
Media: Zeitgeist - Microsoft puts a 50s veneer on its home entertainment Media Center
22 Oct 2004
". This is Microsoft's secret weapon as it tries to kill off a whole generation of home-entertainment electronics...The concept: The complete electronic home Media Center From our ever-popular friends at: The Microsoft Corporation Designed in wood-veneer effect by: One Co (www.oneandco.com) ...
JWT hires Alexander to work on Vodafone
22 Oct 2004 | by Glen Mutel
Alexander starts his new role in early November. He will work with Craig Davis, JWT's chief creative officer, EMEA, reporting to Marco Rimini, JWT's director of strategy. Alexander's appointment comes as Vodafone prepares to use JWT work to launch 3G Live! Alexander began his career in marketing ...
Fraser and Learman complete McCann creative line-up
01 Oct 2004 | by Glen Mutel
includes Bacardi-Martini, Cereal Partners, L'Oreal and Microsoft. - Feature, p28. ...
Cheeky gnome stars in multimillion-pound Top Up TV ad
21 Sep 2004 | by Colin Grimshaw,
. The 30-second executions star Warwick Davis, of 'Star Wars' and 'Harry Potter' fame, as a character ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
