to remove filtersElectronic Arts embarks on hunt for direct agency
13 Dec 2004 | by Staff,
and Microsoft's Xbox, which account for 85% of sales. A spokesman for the company refused to comment ...
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Nielsen and Massive link to track videogame advertising
20 Dec 2004 | by Louise Scodie,
to tune or time their ads according to broad campaign needs and objectives. Mitch Davis, CEO of Massive ...
Electronic Arts begins direct marketing hunt
10 Dec 2004
and consoles such as Nintendo's GameCube and Microsoft's Xbox, which account for 85 per cent of sales. A ...
The Work: New Campaigns - UK
10 Dec 2004
planner: Richard Morris Production company: BBC Broadcast Director: Steve Cope Editor: Tim Hardy ...
PlayStation unveils Killzone with propaganda pack
01 Dec 2004 | by Daniel Farey-Jones,
will rival Microsoft's massive 'Halo' hit on the Xbox, a sequel to which, 'Halo 2', has just been released ...
Sector Insight: Video games - Platform potential
01 Dec 2004
and Microsoft account for 90% of hardware sales in what is a highly concentrated sector. Sony's PlayStation 2 dominates the market, having sold about 1.6m units in 2003, according to Screen Digest, ahead of Microsoft ... . In November 2003 Nintendo slashed the price of the GameCube from £122 to £79, while Microsoft reduced Xbox ...
BT recruits senior executives for broadband TV venture
29 Nov 2004 | by Daniel Farey-Jones,
' available for download. It had been reported taht BT had started talks two months ago with the BBC, ITV ...
BT in talks with BBC and Sky over broadband TV service
15 Nov 2004 | by Staff,
LONDON – BT is holding talks with broadcasters including the BBC and Sky, as well as film company...chairman and former BBC chief, Sir Christopher Bland. BT is keen to stress that it is not intending ...
HP turns to Cisco for top marketer
10 Nov 2004
capability as it steps up its fight against IBM and Microsoft. Seda, senior director of corporate marketing
Microsoft and Intel team up for digital home ad push
05 Nov 2004 | by Staff,
NEW YORK – Intel and Microsoft have launched their first joint consumer campaign, to promote...to show how families can get the most out of combining Intel and Microsoft technology. The creative ... -president of Windows client product management at Microsoft, said the two firms came together because they "share a ... -president of Intel's sales and marketing group, added: "Consumers can feel confident that Intel and Microsoft ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
