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Brand Republic's top stories of 2007

21 Dec 2007 | by Daniel Farey-Jones

Kurt and Sid wearing the boots in heaven, without its permission. 10 BBC furores One of the things that warms certain industry hearts is a good BBC in the dock story. We all know about the Queen ...

US regulator clears Google to acquire DoubleClick

21 Dec 2007 | by Jacquie Bowser

their expansive databases, placing too much personal information in one company s hands. Microsoft is one ...

Forsyth lands new role with Media Trust

20 Dec 2007 | by Emma Barnett

Forsyth joins the Media Trust on a 12-month attachment from the BBC, where he is a senior business development manager at BBC Future Media Technology. In his new role, Forsyth will be responsible ... 10-year tenure at Fernhart, he secured media industry clients including BBC, BSkyB, Channel 4, ITV ...

Viacom hands Microsoft ad contract

20 Dec 2007 | by Tristan O'Carroll

LONDON - Viacom has unveiled a deal that will allow Microsoft to sell display advertising across...Microsoft replace the current seller of Viacom s ads, DoubleClick, which Google is attempting to buy. Google ... . The deal will see Microsoft serve graphical and video ads across Viacom s several hundred US websites. Viacom will also license its content for use on Microsoft products such as MSN and the Xbox 360. ...

Microsoft, Google and Yahoo! fined over gambling ads

20 Dec 2007 | by Alex Donohue

NEW YORK - Microsoft, Google and Yahoo! are to pay out a total of $31.5m (£15.7m) in fines...stopped hosting such ads, which are banned under US law, on their Stateside operations. Microsoft ... and prosecution. Google will also pay out $3m to the US authorities. In a statement, Microsoft said it had ceased ... m ad and content distribution deal with Microsoft that ends the media group s ties with DoubleClick ...

Microsoft to trail movie to Xbox platforms

19 Dec 2007 | by Andrew McCormick

to run on Microsoft's Xbox Live platform....month, as part of a six-figure deal between Microsoft and Twentieth Century Fox. The other part of the campaign will see Microsoft run a promotion for a future Twentieth Century Fox film. Xbox gamers will be presented with video trailers, film highlights, a quiz and competitions relating to the film. Microsoft ...

Marketing League Table: Digital leagues

19 Dec 2007

, 5% virals, 3% email, 25% ads, 4% search, 4% affiliate, 20% media. Clients include O2, BBC ... Founded 1998. Subsid. Aquantive/Microsoft. MDs Chris Perry, Neil Miller. 5% consult, 20% des ... % eCRM, 5% email, 20% ads. Clients incl Orange, BBC Worldwide, Topshop. www.pokelondon.com 36 CMW ...

Marketing League Table: Field marketing leagues

19 Dec 2007

include HP, Microsoft, Activision. www.channel-advantage.co.uk 23 N2O Founded 1999. Privately owned ... , George at ASDA, Microsoft Xbox. www.thefield.info 33 Method Two Founded 2002. Privately owned ...

Marketing League Table: Customer publishing leagues

19 Dec 2007

,838,595 11 28 Bristol Magazines/ BBC Cust Pub 2,088,296 2,099,101 -1 29 Sunday ... Communications 0 0 n/a 10 40 28 Bristol Magazines/ BBC Cust Pub ... 's, TUI UK, G4S Security. www.summersault.co.uk 28 Bristol Magazines/BBC Cust Pub Founded 1997 ...

Online advertising: Top 100 online advertisers

19 Dec 2007

,539,777 4.86 4 Experian 16,297,337 3.81 99.97 16,302,983 3.80 5 Microsoft ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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