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LONDON - Viacom has unveiled a deal that will allow Microsoft to sell display advertising across...Microsoft replace the current seller of Viacom s ads, DoubleClick, which Google is attempting to buy. Google ... . The deal will see Microsoft serve graphical and video ads across Viacom s several hundred US websites. Viacom will also license its content for use on Microsoft products such as MSN and the Xbox 360. ...
NEW YORK - Microsoft, Google and Yahoo! are to pay out a total of $31.5m (£15.7m) in fines...stopped hosting such ads, which are banned under US law, on their Stateside operations. Microsoft ... and prosecution. Google will also pay out $3m to the US authorities. In a statement, Microsoft said it had ceased ... m ad and content distribution deal with Microsoft that ends the media group s ties with DoubleClick ...
to run on Microsoft's Xbox Live platform....month, as part of a six-figure deal between Microsoft and Twentieth Century Fox. The other part of the campaign will see Microsoft run a promotion for a future Twentieth Century Fox film. Xbox gamers will be presented with video trailers, film highlights, a quiz and competitions relating to the film. Microsoft ...
LONDON - BBC Worldwide, the corporation's commercial arm, is beefing up its presence on video...BBC Worldwide s YouTube channel, which launched in March, now features a range of interviews with personalities including Ewan McGregor, Dame Judi Dench, Kevin Spacey, Gillian Anderson and Elton John. BBC Worldwide s YouTube channel also provides users with access to hit BBC shows such as Top Gear, Doctor Who ...
LONDON - Microsoft has bought Multimap for an undisclosed amount, adding the online service to its...Microsoft said Multimap will be run as a wholly owned subsidiary of Microsoft as part of the Virtual Earth and Search teams in the online services group. Microsoft already offers 3D maps, birds eye ... and street-level precision in the UK. Sharon Baylay, general manager of Microsoft s online services group ...
The BBC has signed up as the first advertiser on Carlton Screen Advertising's short-film showcase.... The BBC had cut its spend on cinema in the first 10 months of this year to just £19,413, according ...
LONDON - Microsoft is to partner with CNBC, the global financial TV news service, to offer display...Under the deal terms, Microsoft will provide CNBC.com with strategic ad placements for brands ... s 2.6m unique monthly users. Microsoft said the technology, which will be introduced with contextual ... on user behaviour. The deal makes CNBC.com the latest syndicated ad partner to work with Microsoft ...
Royal Variety Performance' triumphed over BBC One's period drama 'Cranford' and 'Sports Personality...with this year s coveted Sports Personality of the Year Award in a shock result on BBC One between 7pm-9pm ... in the public vote. The live awards were watched by 6.6m viewers and a 24.9% share of the audience. BBC One ...
LONDON - BBC Worldwide is trying to buy out Virgin Media's share of UKTV, the broadcasting joint...The Sunday Telegraph claims that BBC Worldwide, the BBC s commercial arm, recently made a ... launched its first Freeview channel, Dave, offering a line-up of BBC shows including The Catherine Tate ... the company at over 1bn. Bidders were reported to include BBC Worldwide, BSkyB, RTL, Time Warner, Viacom ...
The BBC has announced plans to launch a social networking site for its ten national radio stations...The project, which has been provisionally named Radio Pop, could allow the BBC to send targeted promotions to listeners and better analyse their radio listening habits by revealing which programmes are popular, and how listeners use word-of-mouth to recommend radio content to their friends. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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