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Toyota appoints The Listening Company for contact work

, which also handles client work for Volkswagen, AOL and Microsoft, has opened a new office at its ...

Castrol launches competition to update ad soundtrack

by producer Russ Davies, son of Dave Davies from The Kinks. The original Castrol ad featured a drop ... to refresh its signature tune to bring it into the 21st century. Davies track and ringtone are free ... in places like YouTube. Davies said: I remember watching the ad as a kid years ago. The music had such a ...

Ten things I wish I'd known 10 years ago

says, pointing to the sales surge that followed positive reviews by an independent researcher in a BBC ...

Kia picks Microsoft for Frankfurt Motor Show drive

LONDON - Kia Motor Company has selected Microsoft Digital Advertising Solutions to run a European...with an integrated sponsorship logo, along with video and photo ads across the MSN Cars Channel. Microsoft Digital ... with Microsoft s multinational team to leverage this to ensure our online campaigns are truly integrated and ...

Green Flag focuses on speed of service in integrated push

-starred in Pirates of the Caribbean . Paul Davies, Green Flag s head of brand, said: For the majority of motorists ...

BBC Worldwide in talks over Top Gear US edition

LONDON - BBC Worldwide is in talks with major US broadcasters about screening an US edition of hit...as lead presenters, but focusing on the US car market. A spokesperson for the corporation, said: BBC ... in January, has been a Sunday night ratings success for BBC Two, averaging 6m viewers an episode. However ... . The BBC has since reassured fans that the show will be returning after this summer, with BBC Worldwide ...

Land Rover lends support to Three-Day Eventing

including What Car? Car of the Year and the BBC Top Gear Best SUV . It also holds Guinness Book ...

Direct marketing league tables detect shift to digital

in the Huw Davis Partnership, a data strategy and analysis firm based in Singapore. Elsewhere, Archibald ...

Top 100 online advertisers

.86% 4 Experian 16,297,337 3.81% 99.97% 16,302,983 3.80% 5 Microsoft 14,997,867 -20 ...

CNN Mobile signs Lexus Hybrid as relaunch advertiser

the mobile service, encompassing on-air, outdoor, print and online advertising. Jonathan Davies, executive ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.