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Top 20 slang brands

.... Marks Spencer / Marks Sparks McDonald's / MaccyD's NatWest / NatWorst Microsoft / Billysoft ...

Burberry kicks off global media pitch

Microsoft in May. Recent campaigns for Burberry include press activity, created in-house, to support its ...

Publicis Groupe and Microsoft form mobile marketing partnership

strategic agreement with Microsoft....will now create customised mobile advertising solutions, technology and metrics to run across Microsoft's mobile web properties, including the Microsoft Media Network, Bing and MSN. Initially Phonevalley and Microsoft Mobile Advertising will work together to design packaged mobile advertising solutions for six ...

Interbrand's Top 100 global brands 2009

60,211 2% US 3 Microsoft 56,647 -4 ...

The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored

BBC 35% 36% 30% 8 Domino's 29% 40% 31% 9 Coca-Cola 51% 22% 27% 10 ... the hype surrounding Apple's pro-ducts, Micro-soft came out as the UK's most-loved technology brand ...

High street supremo George Davies to launch new fashion brand GIVe

LONDON - George Davies, the designer who founded Next, and created Asda's George and M&S's Per Una...Davies has dubbed the label 'GIVe' and has created a line of around 150 products aimed at women ... such as Whistles and Karen Millen. Davies said its positioning will be based around "affordable luxury". Further reports suggest Davies has had talks with shopping centre owners in Saudi Arabia about launching the brand ...

Fashion magazines are losing ad revenue and readers

.' The influx of weekly fashion titles has exacerbated pressure on the monthlies. David Davies, managing ...

Mark Ritson on Branding: Levi's 501 comes back in fashion

to San Francisco following the California Gold Rush. He met Jacob Davis, a tailor, and together ...

Ann Summers appoints Fiona Davis as marketing director

LONDON - Ann Summers has hired Fiona Davis as marketing director, replacing Julian Baker who left...-fareast-language:#0400; mso-bidi-language:#0400;} Davis has held roles at Wallis, BHS and the Early Learning ...

Marketing's Design Agency League Table 2009

traditional advertising also has implications for a client's strategic needs, says Jon Davies, managing ... strategy underpinning and supporting the design work, claims Davies. The whole story Bob Blandford ... -savings, materials, innovation and so on - whatever helps their business,' says Davies. Materials are a key factor ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.