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Top 20 slang brands

.... Marks Spencer / Marks Sparks McDonald's / MaccyD's NatWest / NatWorst Microsoft / Billysoft ...

Interbrand's Top 100 global brands 2009

60,211 2% US 3 Microsoft 56,647 -4 ...

Tuborg flags up Wetherspoon listing with month-long ad campaign

-Windows Live, Facebook, Yahoo!, eBay, BBC, AOL, Amazon, Sky Digital, MySpace, BEBO, Multi-map, FLICKR ...

The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored

BBC 35% 36% 30% 8 Domino's 29% 40% 31% 9 Coca-Cola 51% 22% 27% 10 ... the hype surrounding Apple's pro-ducts, Micro-soft came out as the UK's most-loved technology brand ...

The Marketing Profile: Scott Jefferson of Greggs

cheekily named In the Night Garden, the BBC children's brand, as his favourite novel in Marketing's Little ...

Unbranded Starbucks stores attempt to come up with a new brew

and respected by everyone, but the corporate world decided it had become too big.' Phillip Davies, managing ... , Davies warns that the business might find it difficult to return to its roots. It needs to focus ...

And in the real world... Domino's, GM, Yahoo!, Starbucks, Nissan and more

Domino s Pizza said it expects to beat full-year profit forecasts as like-for-like sales for the pizza chain rose 7.1 per cent. Source: Financial Times General Motors saw three takeover bids for its Vauxhall/Opel car marques as the bidding round drew to a close. Source: Daily Mail Microsoft is closing ...

Marketing's Design Agency League Table 2009

traditional advertising also has implications for a client's strategic needs, says Jon Davies, managing ... strategy underpinning and supporting the design work, claims Davies. The whole story Bob Blandford ... -savings, materials, innovation and so on - whatever helps their business,' says Davies. Materials are a key factor ...

Power 100 Marketers of 2009: 1-50

, and appointed Warren Scarr to replace Jo Kenrick as the brand's marketing director. 39. Sharon Baylay, BBC B Baylay stepped into the top marketing role at the BBC in February moving from Microsoft, where ... its online budget by 30.7m over three years, but Baylay has joined at a time when the BBC is facing ...

Power 100 Marketers of 2009: 51-100

limited sales to two per household. While Microsoft and Sony fought to promote action-packed Xbox ... -chopped Moor, who replaced Jeremy Davies last June at the hitherto low-profile Abbey, has since been busy ... promoting its video-on-demand content. 79. Simon Davies, Molson Coors Brewing Co B Davies, renowned ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.