The agency held on to the business following a review in September. The agency has worked with Pfizer for 11 years in the US. The appointment comes after the pharmaceutical giant consolidated all media buying for its Wyeth DTC brands under Carat earlier this year. Intermediary Joanne Davis ...
Microsoft is running a series of ad stings in conjunction with other brands on Channel 4 over..., with an Orange app clearly visible. Paul Davies, director of marketing communications, Microsoft, said: "This ... and Earl, Microsoft will run its own ads, but also point to other brand advertising, using stings ...
Established in 2001, Yolk operates in Singapore, Malaysia, Thailand and Australia, and specialises in digital and social media, viral marketing, and online advertising. Yolk earned $1.3m in revenue to the end of 2009, and employs 40 people, with clients Canon, Ciba Vision, Microsoft and the Singapore ...
depicts a close-up of Troy Davis face, which is only visible to those approaching the fence. Front on ... where they can sign a petition calling for justice for Davis. Davis, the subject of a long ... into the streets. We ve already had a massive response on Troy Davis' case and this project is set to boost ...
, Chris Hodgkiss Director: Traktor, Partizan 6. BBC Winter Olympics ...
analytics and data modelling. He joins from Microsoft where he set up and led the Microsoft Advertiser ... , now owned by Microsoft, where he worked with clients 02, Littlewoods and RBS. He ...
serious about not taking itself seriously. Then the big one, Ogilvy s Russell Davies v JWT s Guy Murphy, for the champion of champions. Davies was brilliant, Murphy was brilliant. Davies was self-deprecating, Murphy was even more self-deprecating. Davies had a toy helicopter, but Murphy had a toy in the shape ...
It's a crude observation, but many people have assumed that Simon Davis, who has just been ... -to-day running of the company, leaving the pair in charge. Davis, it can be assumed, is the shrewd commercial ... - while Healy is the brainy planner. So, the neat theory goes, Davis effortlessly becomes Christine ...
& Kennedy is also pulling out of the race for the BBC's ad pitch. That leaves Rainey Kelly Campbell Roalfe ...
BBC licence-fee settlement that has pulled funding from further coherent DAB development ... with the BBC, thus winning a greater share of listening - which would, in turn, be the engine for renewed advertising revenue growth. But the BBC funding situation and the general economic outlook are conspiring ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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