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Noelle McElhatton appointed editor of Marketing

as strong relationships with clients. She has freelanced for the BBC, the Financial Times and Campaign, among others. Her live media work includes appearances on BBC Radio Four, defending direct marketing ...

Brand Health Check: Christmas Number 1

of the predictability. Remedy - To get people interested again, the BBC should create an audiovisual Top 40 that runs across TV, radio and the internet. It could be a way for the BBC to gain ground on The X Factor ...

Top media brands of the year 2010

that brands such as Cadbury, BBC, Wrigley, Sky and Panasonic have bought into it this year. The X Factor ... . The show beat BBC Radio 1 DJ Chris Moyles on both counts across London, with 189,000 breakfast show ...

Top 10 marketing mishaps of 2010

suggesting ITV should hand over the remainder of its allocated games for the tournament to the BBC. ITV ...

Top 10 marketing moments of 2010

debates, which were hosted by the BBC, ITV and Sky, were the most memorable events in the run-up to voting ...

Creative Agency of the Year: Adam & Eve

, James Murphy, appeared regularly in a BBC Two fly-on-the-wall documentary Inside John Lewis. The show ... manage. A wave of media coverage included features on BBC Radio 4 and articles in titles from ...

Direct Agency of the Year: EHS 4D

.com and the BBC, for which EHS 4D handles its eCRM. The agency also won work from Yahoo!, Unilever and TUI ...

Facebook billionaire Zuckerberg to donate half his wealth to charity

Bill Gates and billionaire Warren Buffett set up the Giving Pledge in 2010. It follows the Microsoft founder's work for the Bill and Melinda Gates Foundation, set up in 1994 to improve healthcare and reduce poverty globally, and to expand educational opportunities and access to information technology ...

Tesco most searched food and drink term in the UK

BBC Recipes Tesco YouTube Asda Next Hotmail Pizza ...

YouTube raids ITV for top marketer to bolster ad offering

, TalkTalk and the BBC. ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.