to remove filtersTop 10 marketing mishaps of 2010
14 Dec 2010 | by Nicola Clark
suggesting ITV should hand over the remainder of its allocated games for the tournament to the BBC. ITV ...
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Carat retains $1.2bn media business in the US
22 Dec 2010 | by Sara Kimberley
The agency held on to the business following a review in September. The agency has worked with Pfizer for 11 years in the US. The appointment comes after the pharmaceutical giant consolidated all media buying for its Wyeth DTC brands under Carat earlier this year. Intermediary Joanne Davis ...
Top 10 marketing moments of 2010
13 Dec 2010 | by Nicola Clark
debates, which were hosted by the BBC, ITV and Sky, were the most memorable events in the run-up to voting ...
Boots launches Christmas Strictly Come Dancing tie-in
04 Nov 2010 | by Ed Owen
The range was developed in conjunction with the BBC show's make-up artist Lisa Armstrong, and focuses on "creating fabulous colours, shimmers and glosses". Products include a 'Christmas Sparkle Shimmer' pack to retail at 18, which includes eye sparkles, diamante shimmer pots, lipstick and diamante ...
The best brands of 2010: choose your winner
21 Oct 2010 | by Staff
to as the benchmark for customer service, and so widely loved that the BBC even made a documentary series about it ...
Superdrug launches first major campaign for 10 years
01 Oct 2010 | by Loulla-Mae Eleftheriou-Smith
Christmas. Page is best known for her role as Stacey in the BBC2 show, 'Gavin Stacey'. Dan Jarvis ...
BEST GLOBAL BRANDS 2010: Google goes from strength to strength
16 Sep 2010 | by Arif Durrani
places remained unchanged, with Coca-Cola, IBM and Microsoft assuming spots 1, 2 and 3 respectively ...
Trading Places: This week's people moves in advertising, marketing and media
10 Sep 2010 | by Staff
Gail Gallie , the former head of marketing at the BBC and a founding client of the agency, as its chief ...
Multi-channel engagement; where is the money?
29 Jul 2010 | by Speakerschanneltv
This webcast features speakers from the BBC and Aprimo offering a channel-by-channel breakdown
Clients do not see growth potential in Western Europe, admits Sorrell
02 Jul 2010 | by Mark Banham
Speaking to the BBC s Newsnight after wrapping up a day that included the WPP Group annual general meeting, the chief executive said that examples of how Western Europe could be more competitive can be found in the Asia Pacific region, Latin America and the burgeoning Africa. "If you go and talk to every ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
