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Editor's comment: Microsoft's controlling interest

Microsoft is waging war for control of your living room. This week the company fired the latest...don't mind losing the odd day to Gears of War. The fact that Microsoft is betting the bank on Kinect reveals the strategic importance of the Xbox 360 to its future. Not only is Microsoft hoping ... it hopes to establish Xbox 360 as the focal point of the modern living room. If Microsoft gets its way ...

The best brands of 2010: choose your winner

to as the benchmark for customer service, and so widely loved that the BBC even made a documentary series about it ...

Domino's loses out to goal snacking in BR app chart

Having debuted at number 15 last week, ESPN Goals has climbed 11 places to fourth. Domino's debuted in seventh place with its new pizza-ordering tool last week, but has dropped out and is replaced by H M's equally new app. The number one spot is still occupied by Sky Sports News but BBC News ...

Trading Places: This week's people moves in advertising, marketing and media

Darren Childs , the BBC Worldwide Channels managing director, to be its new chief executive. Childs ... from BBC Magazines, will report to We R Interactive's founder Tom Thirwall. ( Media Week ) IPC ...

What Next in Digital?

. In fact, it's already happening, Norris says: "Pepsi is working with Microsoft for its creative ...

Confessions of an internet adman

and generating new revenue streams by directing customers to video-on-demand sites. WPP, Microsoft, Apple ...

A newly converged world

advertising. Consider developments such as Project Canvas, involving the BBC, ITV, Channel 4, Five, BT ...

Marketing's Power 100

the notion that frozen food is the preserve of the unhealthy. 27. Sharon Baylay, BBC Despite joining as director of marketing, communications and audiences in February last year, the former Microsoft executive has yet to make her mark at the BBC. Perhaps Baylay has opted to stay out of the firing line, given ...

Boots replaces M&S as most reputable UK company

in supermarkets, Morrison's beat Sainsbury and Tesco. In broadcasting, the BBC came ahead of ITV and BSkyB ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.