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Microsoft and C4 partner for TV ad break innovation

Microsoft is running a series of ad stings in conjunction with other brands on Channel 4 over..., with an Orange app clearly visible. Paul Davies, director of marketing communications, Microsoft, said: "This ... and Earl, Microsoft will run its own ads, but also point to other brand advertising, using stings ...

Top 10 marketing moments of 2010

debates, which were hosted by the BBC, ITV and Sky, were the most memorable events in the run-up to voting ...

Facebook billionaire Zuckerberg to donate half his wealth to charity

Bill Gates and billionaire Warren Buffett set up the Giving Pledge in 2010. It follows the Microsoft founder's work for the Bill and Melinda Gates Foundation, set up in 1994 to improve healthcare and reduce poverty globally, and to expand educational opportunities and access to information technology ...

Haymarket's Rupert Heseltine on his first year in office

be fantastic to think that at some point the Government can say ok, we re on track. Sale of BBC Magazines We ve been a partner for the BBC for 21 years. For someone, the BBC will be a fantastic ... / What Hi-Fi? Haymarket Consumer 1994 Haymarket Exhibitions / BBC Gardeners World Live 1991 Sales ...

Those affected by Wikileaks could 'fan the flames' if they react to stories about them

According to the BBC, the leaks from whistle blower website Wikileaks, which claims Governments need to be held to account , include details of blunt appraisals of Governments, politicians and world leaders by US diplomats. One of the leaks, which The Guardian has been provided with, claims US ...

The Big Digital Debate: The Panel

years at PHD, heading up business such as BT, Expedia and the BBC. In his spare time, he ...

Profile: Game-winning strategy

hopes it is a tactic that will give Nintendo the edge over competitors Sony and Microsoft. Nintendo ... gamers to intuitively control play through a motion-sensitive 'wand'. Now, Sony and Microsoft have ... is evident, too, in her reaction to the challenge laid down by Sony and Microsoft. She appears unfazed ...

Bite Communications expands senior team

been appointed. Ben Sewell joins the b2b team from 3Monkeys Communications where he worked on Microsoft ... on the Microsoft and HP accounts. Pooley said that recruiting senior staff from outside the tech space would ...

Digital: Social Media Policy - The importance of brevity and common sense

organisations, such as the BBC, Intel and IBM, have published guidelines online, and the CIPR has published ...

Digital: Social Media Policy - Have you considered the pitfalls?

of the organisation for which they work. In the case of the BBC, employees are required to post this disclaimer ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.