The agency held on to the business following a review in September. The agency has worked with Pfizer for 11 years in the US. The appointment comes after the pharmaceutical giant consolidated all media buying for its Wyeth DTC brands under Carat earlier this year. Intermediary Joanne Davis ...
Microsoft is running a series of ad stings in conjunction with other brands on Channel 4 over..., with an Orange app clearly visible. Paul Davies, director of marketing communications, Microsoft, said: "This ... and Earl, Microsoft will run its own ads, but also point to other brand advertising, using stings ...
Established in 2001, Yolk operates in Singapore, Malaysia, Thailand and Australia, and specialises in digital and social media, viral marketing, and online advertising. Yolk earned $1.3m in revenue to the end of 2009, and employs 40 people, with clients Canon, Ciba Vision, Microsoft and the Singapore ...
The campaign highlights the case of Troy Davis, a man who has been on death row for 19 years in the US, despite serious doubts about his conviction. The posters are displayed on fence railings. From the front view, you see nothing but bars. Troy s face only becomes visible from an angle. A plaque ...
debates, which were hosted by the BBC, ITV and Sky, were the most memorable events in the run-up to voting ...
, James Murphy, appeared regularly in a BBC Two fly-on-the-wall documentary Inside John Lewis. The show ... manage. A wave of media coverage included features on BBC Radio 4 and articles in titles from ...
.com and the BBC, for which EHS 4D handles its eCRM. The agency also won work from Yahoo!, Unilever and TUI ...
analytics and data modelling. He joins from Microsoft where he set up and led the Microsoft Advertiser ... , now owned by Microsoft, where he worked with clients 02, Littlewoods and RBS. He ...
serious about not taking itself seriously. Then the big one, Ogilvy s Russell Davies v JWT s Guy Murphy, for the champion of champions. Davies was brilliant, Murphy was brilliant. Davies was self-deprecating, Murphy was even more self-deprecating. Davies had a toy helicopter, but Murphy had a toy in the shape ...
. ( Campaign ) The BBC has reacted to the commercial radio industry's calls to rein back its services ... Week ) Jana Bennett , director of BBC Vision and TV chief at the BBC, is to join the corporation's commercial arm BBC Worldwide in the new role of president, worldwide networks and global iPlayer. Bennett ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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