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Analysis: Criticism mounts as AVEs rise again

08 Nov 2002 | by Ed Shelton

the problems of measuring non-commercial media - space cannot be bought on the BBC - the little account taken ... of things like the actual audience reached.' A spokesperson for the BBC compared them to the practice ...

CAMPAIGNS: FMCG Launch - Persil product makes debut in space-age

03 Aug 2001 | by ALASTAIR RAY

in publications including Prima and BBC Good Homes, with further coverage scheduled. Moore was interviewed ...

CAMPAIGNS: Train Launch - Virgin puts tilting trains in the picture

03 Aug 2001 | by BEN BOLD

-eight minutes of national primetime TV and radio, including GMTV Breakfast, the Today programme, BBC Breakfast ...

CAMPAIGNS: Product Launch - Micro scoot becomes a must-have

26 Jan 2001 | by TARA STEVENS

Championships attracted over 2,000 people and gained coverage on BBC TV South and Meridian local radio, among ...

CAMPAIGNS: Kids PR - Norton spins Tracy Island into success

19 Jan 2001 | by NICK PURDOM

- it was becoming increasingly clear there would be a shortage of Tracy Islands. The media, including the BBC ... 's SMTV and Children's BBC. Norton arranged a major tie-in with Radio Times, resulting in four different ... on the BBC, where Vivid's chief executive was interviewed, as well as GMTV and Big Breakfast. The Mirror ...

ASA selects new head of comms

13 Oct 2000 | by MICHELE WITTHAUS

BBC company secretary Chris Graham, who himself was appointed only six months ago. Ward said ...

Carltong International Media appoints Revolver Communications for Thunderbirds re-launch

17 Mar 2000 | by ALLISON GILES

, which reappears on BBC2 in the autumn and then in the run-up to Christmas when Thunderbirds toys...of the show, which reappears on BBC2 in the autumn and then in the run-up to Christmas when Thunderbirds ...

INTERNATIONAL: Woldsdal votes Norvik chairman

03 Mar 2000 | by GIDON FREEMAN

with Microsoft, launching Windows 2000 in Norway. ...

Editorial: And herein lies the AVE problem

11 Feb 2000 | by DAVID MCCORMACK

of leading evaluation companies and PR agencies approached by the BBC with this commission, all of whom ...

MEDIA: The BBC must be realistic in how it expects to be funded

23 Jul 1999 | by MAGGIE BROWN

By the end of next week, the Davies committee, advising on the future funding of the BBC, should...By the end of next week, the Davies committee, advising on the future funding of the BBC, should ... , to check the BBC s ambitions for a large surge in income. Gavyn Davies, the Goldman Sachs ... service BBC and for an extra pounds 35 on the licence fee to pay for the broadcaster s digital service ...

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