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CAMPAIGNS: Product Launch - Micro scoot becomes a must-have

Championships attracted over 2,000 people and gained coverage on BBC TV South and Meridian local radio, among ...

CAMPAIGNS: Kids PR - Norton spins Tracy Island into success

- it was becoming increasingly clear there would be a shortage of Tracy Islands. The media, including the BBC ... 's SMTV and Children's BBC. Norton arranged a major tie-in with Radio Times, resulting in four different ... on the BBC, where Vivid's chief executive was interviewed, as well as GMTV and Big Breakfast. The Mirror ...

Are advertisers paying too high a price for star turns?

. Yet advertisers keen to cash in on celebrity endorsement could learn buckets from the BBC s hugely ... on the message that so many stars care so deeply about the BBC they are happy to sing just one line ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.