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- Nov-2002 (1)
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- PR Week UK (1)
Analysis: Criticism mounts as AVEs rise again
08 Nov 2002 | by Ed Shelton
the problems of measuring non-commercial media - space cannot be bought on the BBC - the little account taken ... of things like the actual audience reached.' A spokesperson for the BBC compared them to the practice ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
