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Bet365 to sponsor French Open on ITV

24 May 2012 | by Maisie McCabe

broadcast by the BBC. Follow Maisie McCabe on Twitter @MaisieMcCabe ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

24 May 2012 | by Sarah Shearman

The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand...of Microsoft UK's chief marketing officer all the more remarkable is that her role was the result of a global ... . Building on the restructure The merger last July of Microsoft UK's consumer and online divisions ... . The first to go was Ashley Highfield, the digital industry figure known for launching the BBC iPlayer, who ...

Russell Davies: Great technology is useless if it's giving people the creeps

24 May 2012 | by Russell Davies

I remain convinced that the most important thing for marketing, and business in general, to get right over the next couple of decades is its use of, and relationship to, customer data - whether that data officially "belongs" to the customer or not.

Why we're loving - Scott Holmes and Tom Rotthenberg

24 May 2012

WHY: Microsoft has released a free app to launch Kinect Star Wars for the Xbox 360, which uses Kinect's motion-tracking technology to enable players to "fight like a Jedi". HOW: They say: "We noticed that people on Facebook and Twitter talk lots about ... Facebook and Twitter. To promote Kinect ...

How we learned to stop worrying and love failure

24 May 2012

. Our day of reckoning started with a typed memo on our desks from the great Peter Davies. It read: "To ...

Inside: Critical mass

24 May 2012 | by Stuart Derrick

. It has also recently been added to the BBC's digital roster. These are not just marquee names designed ... became the first company to work with Microsoft's Kinect for Windows in a commercial environment ...

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

23 May 2012

YES - MARTIN BROOKS, CHIEF EXECUTIVE, WORK CLUB British brands are world-class digital innovators. Here's a few highlights: BBC's world-beating iPlayer; Heinz's mass personalisation; Barclays ... at the BBC's Olympic digital strategy to know that an explosion of video content via mobile is about ...

Media360: Virgin Media marketing chief on David Tennant signing

23 May 2012 | by Daniel Farey-Jones

to be pulled after BBC Worldwide, the commercial arm of the BBC, complained that featuring Tennant, a 'Doctor Who' programme logo and Virgin founder Branson using a time machine, implied that the long-running BBC ...

Big Jubilee Lunch project in TV push

23 May 2012 | by Loulla-Mae Eleftheriou-Smith

on the large BBC Big Screens placed around the UK, supported by cinema activity. Rita Broe, strategic ...

Think BR: BrandZ shows why technology matters

23 May 2012 | by Nick Cooper

, and Microsoft s partnership with Nokia illustrate the trend while Apple and Amazon continued to develop ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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