to remove filtersFacebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
in print, TV and digital at Primedia, MTV Networks and Microsoft, she adds: "When I look at my career, I ve ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
to $116bn. McDonald's cemented its hold on fourth place, rising 15% to $95.2bn, while Microsoft stayed ... Microsoft 76,651 -2% 0 6 Coca-Cola 74,286 1% 1 7 Marlboro ...
ISBA slams doctors for 'abdicating responsibility' in obesity debate
16 Apr 2012 | by Arif Durrani
for already exist; they have been beaten to it." Stephenson is reported by the BBC today (16 April) as saying ...
Helen Edwards: How job losses can boost creativity
07 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year
the new structure would bring 'more efficient execution of region-wide initiatives'. - Microsoft ...
Unilever chief Keith Weed on how brands must adapt to 'evolution by consumer selection'
29 Feb 2012 | by Keith Weed, chief marketing officer, Unilever
, direct relationships with media companies like Google, Facebook, Microsoft, Twitter and Apple in a way ...
Unilever personal care brands sponsor British Lotus F1 Team
06 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
. In July last year, the BBC announced it was sharing its live rights to broadcast F1 with Sky Sports ...
Pampering brands Nivea and Maybelline score well in brand survey
01 Feb 2012 | by John Reynolds
. On the whole, technology and media companies retained their allure, with Microsoft and Sony upping their brand ...
Trading places: this week's people moves
20 Jan 2012 | by Daniel Farey-Jones
) Jerry Yang, the co-founder of Yahoo and a key opponent to Microsoft's 2008 bid for the one-time internet ...
Google ranked top brand and Dove enters top 20
18 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
to recommend the brand. The top-six brands in the index for 2011, which include the BBC, Heinz and Sony ... sector; Microsoft within IT, Skype within the telecoms sector; Post Office within high-street banks ...
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
16- to 34-year-olds, watched BBC series The Great British Bake Off last year. By comparison, 4.7m ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
