to remove filtersFacebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
in print, TV and digital at Primedia, MTV Networks and Microsoft, she adds: "When I look at my career, I ve ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
to $116bn. McDonald's cemented its hold on fourth place, rising 15% to $95.2bn, while Microsoft stayed ... Microsoft 76,651 -2% 0 6 Coca-Cola 74,286 1% 1 7 Marlboro ...
Trading places: this week's people moves
23 Mar 2012 | by Daniel Farey-Jones
-pat community in the post of managing director of Mi9 a joint venture between Microsoft and Australian ...
Trading places: this week's people moves
16 Mar 2012 | by Daniel Farey-Jones
of the portfolio of magazines, websites and multiple brand extensions formerly within the BBC magazines Bristol ...
Rolex, Coca-Cola and Google top Consumer Superbrands of 2012
27 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
Analysis. Microsoft has plummeted out of the top 10 this year, from number six in 2010 to number 45 ... Spencer has remained inside the first 20 places but has dropped from 11 to 17. The BBC remains ... .55 5 BBC 79.27 6 BMW 72.71 7 Duracell 70.83 8 ...
BBC marketing chief quits for DFS
13 Feb 2012 | by Matthew Chapman
Helen Normoyle, director of marketing at the BBC, is joining the sofa retailer DFS as chief
Trading Places: this week's people moves
10 Feb 2012 | by Daniel Farey-Jones
Week ) Microsoft has appointed Mandeep Mason , sales director at Nokia-owned Navteq, as director ...
Trading places: this week's people moves
20 Jan 2012 | by Daniel Farey-Jones
) Jerry Yang, the co-founder of Yahoo and a key opponent to Microsoft's 2008 bid for the one-time internet ...
The DIY creative brands
20 Jan 2012 | by Adam Woods
of marketing Sarah Owen, formerly of creative agency BBH and the BBC. 'Everyone who works at 4Creative is a ...
Google ranked top brand and Dove enters top 20
18 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
to recommend the brand. The top-six brands in the index for 2011, which include the BBC, Heinz and Sony ... sector; Microsoft within IT, Skype within the telecoms sector; Post Office within high-street banks ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
