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Media360: Virgin Media marketing chief on David Tennant signing

to be pulled after BBC Worldwide, the commercial arm of the BBC, complained that featuring Tennant, a 'Doctor Who' programme logo and Virgin founder Branson using a time machine, implied that the long-running BBC ...

Apple cements most valuable brand status as UK's giants slide

to $116bn. McDonald's cemented its hold on fourth place, rising 15% to $95.2bn, while Microsoft stayed ... Microsoft 76,651 -2% 0 6 Coca-Cola 74,286 1% 1 7 Marlboro ...

We'll call you: Everything Everywhere

Mktg (Put through to Orange customer service after calling Everything Everywhere.) Hi, I read a story on the BBC about you launching a campaign about 4G. Orange That operation is still under process (sic), so once we get a final update we will update it on the news section. Mktg Can you tell ...

YouView hires top marketer ahead of expected autumn launch

. Stakeholders include BBC, TalkTalk, BT, ITV, Channel 4, Channel 5 and Arqiva, while Sky has begun to express ... number of homes. Prior to joining Kelkoo Conway held senior marketing roles at Premier Inn, the BBC ...

Virgin Media pulls Doctor Who TV ad after BBC row

Virgin Media has pulled an ad starring David Tennant and Sir Richard Branson after BBC Worldwide...BBC Worldwide was concerned that the ad, which featured the show's former star David Tennant, a ... -running BBC sci-fi series was endorsing TiVo. Virgin Media launched its 'Keep Up' brand campaign, created by Bartle Bogle Hegarty, on the Easter Bank Holiday weekend without seeking BBC approval for the ad ...

Revolution: Mobile World Congress: The trends taking mobile by storm

' presentation outlined Ford's partners, including Microsoft and Nuance, which were critical to launching ...

BT to sponsor 'London Live' Olympic entertainment events

, with other sponsors, including Lloyds TSB, involved as well as BT. BBC coverage of the Olympics ...

Pampering brands Nivea and Maybelline score well in brand survey

. On the whole, technology and media companies retained their allure, with Microsoft and Sony upping their brand ...

Trading places: this week's people moves

) Jerry Yang, the co-founder of Yahoo and a key opponent to Microsoft's 2008 bid for the one-time internet ...

The DIY creative brands

of marketing Sarah Owen, formerly of creative agency BBH and the BBC. 'Everyone who works at 4Creative is a ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.