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Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

YES - MARTIN BROOKS, CHIEF EXECUTIVE, WORK CLUB British brands are world-class digital innovators. Here's a few highlights: BBC's world-beating iPlayer; Heinz's mass personalisation; Barclays ... at the BBC's Olympic digital strategy to know that an explosion of video content via mobile is about ...

Apple cements most valuable brand status as UK's giants slide

to $116bn. McDonald's cemented its hold on fourth place, rising 15% to $95.2bn, while Microsoft stayed ... Microsoft 76,651 -2% 0 6 Coca-Cola 74,286 1% 1 7 Marlboro ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

for already exist; they have been beaten to it." Stephenson is reported by the BBC today (16 April) as saying ...

'Aggressive marketing' played role in summer riots, says panel

during the Olympics. Speaking to BBC's 'Newsnight' programme yesterday, Labour MP David Lammy MP ...

Rolex, Coca-Cola and Google top Consumer Superbrands of 2012

Analysis. Microsoft has plummeted out of the top 10 this year, from number six in 2010 to number 45 ... Spencer has remained inside the first 20 places but has dropped from 11 to 17. The BBC remains ... .55 5 BBC 79.27 6 BMW 72.71 7 Duracell 70.83 8 ...

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

' if they are to turn around the continent's struggling economie s. - Microsoft founder Bill Gates donated $750m ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.