It is looking to partner brands with similar target markets, such as Toni Guy, to create newsworthy attractions at the website's quarterly 'Live' parties. Urbium marketing manager Jo Davies said its bars were not positioned as celebrity hang-outs, meaning it had to work harder to gain coverage ...
The shift in its sales target follows the signing of its first contract with a non-media company, National Express. TrafficLink, which is used by the 210 commercial radio stations and the BBC, has hired Brands2Life to gain coverage in trade titles for sectors such as travel, transport, delivery, automotive ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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