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MEDIA: BRIEFS

25 Apr 1996

796,000 items. BBC wins Commonwealth The BBC has secured TV and radio rights to the 1998 ...

CAMPAIGNS: Consumer Promotion; Nexus raises Bramley appeal

15 Mar 1996 | by JEREMY SLATER

up an equivalent media spend of pounds 1.7 million. BBC East Midlands, BBC South, BBC West ... . The attempt to make the world s largest Bramley apple pie was shown on Central TV and BBC East Midlands ... chef Boyd appeared on 11 local BBC radio stations for a total of just over three hours ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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