MEDIA: What The Papers Say - PlayStation2 launch polarises the press
01 Dec 2000
and Microsoft Xbox scheduled for Christmas 2001 (25/11). Analysis and commentary by Echo Research. More ...
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MS&L and Red land PR jobs for Microsoft Xbox
26 Jan 2001 | by JENNIFER WHITEHEAD
After a six-month search, Microsoft has announced the agencies for the pounds 330m European launch...After a six-month search, Microsoft has announced the agencies for the pounds 330m European launch ... November. The PR campaign will have to position Microsoft as capable of producing a sexy games console like rivals Nintendo and Sony. Fox said: 'Xbox will head the brand, not Microsoft.' The teams are already ...
Sponsorship: Sponsorship reaches for World Cup goals - This year’s football World Cup is the biggest ever and for official sponsors the tournament represents massive exposure. But the PR effort doesn’t end once the sponsorship deal is sign
12 Jun 1998 | by IAN DARBY
own communications team of four at the tournament, led by director of public affairs David Davies ...
CAMPAIGNS: PRODUCT LAUNCH - Taking the thrill out of road kill
17 Apr 1998 | by JEZ ABBOTT
. BBC Breakfast News, GMTV and Radio 1 s Digital Update picked up the story. Games sales ...
CAMPAIGNS - Drivers given star treatment - Financial Services
10 Apr 1998 | by JENNIFER WHITEHEAD
news section. Regional BBC Radio stations all over the country featured the story as did ...
FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports
03 Apr 1998 | by MARY COWLETT
in the Express and on the morning of the event, radio interviews ran on BBC Radio 5, LBC and London News ...
CAMPAIGNS: Carling’s bid to be football crazy - Sponsorship
06 Mar 1998 | by LEXIE GODDARD
quote from the BBC s John Motson, who was voted most popular TV commentator. The week before ...
CAMPAIGNS: NatWest makes student grade - Media Relations
19 Sep 1997 | by POPPY BRECH
, BBC Six O Clock News, European Business News, Sky News and Radio 4 s Today Programme ...
MEDIA: Is the ITC’s cautious path ignoring the bigger picture?,
27 Sep 1996 | by MAGGIE BROWN
. It is planning a massive promotional campaign to see off Channel 5 and swamp BBC1. Its executives talk ...
FOCUS: ELECTRONIC PUBLISHING; Clearing a path through the paper
06 Sep 1996 | by TOM DAWN
David Davis, chairman of ION International. E*News enables corporate communicators to conduct ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
