to remove filtersWeetabix launches campaign for new golden syrup variant
13 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
positioning the brand as the ideal cereal for facing the day ahead. Francesca Davies, marketing manager ...
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Big Jubilee Lunch project in TV push
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
on the large BBC Big Screens placed around the UK, supported by cinema activity. Rita Broe, strategic ...
Irn-Bru signs up to YouTube's TrueView ad format
29 Mar 2012 | by Sarah Shearman
. Michael Kinlan and Mark Davies, joint deputy creative directors at The Leigth Agency, were the lead ...
Magners 'made in the dark for a better taste' by The Red Brick Road
21 Mar 2012
by Matt Davis, Richard Megson and Sam Cartmell, and directed by Dom Nic through Outsider. ...
Telegraph wins IAB's first Future Format award
01 Mar 2012 | by Sarah Shearman
Telegraph Media Group, working with Google's DoubleClick, has beaten AOL and Microsoft to win...for Page Move; Media Mind for Sidekick; Microsoft for Film Strip, and YouTube for Masthead. The award ...
Wrigleys 'everyone' by AMV BBDO
02 Mar 2011
, digital outdoor and social media. The TV ad was written by Adam Rimmer and art directed by Pete Davies ...
The Big Digital Debate: The Panel
24 Nov 2010
years at PHD, heading up business such as BT, Expedia and the BBC. In his spare time, he ...
BBC's social iPlayer gets 'Next Level' marketing push
10 Sep 2010 | by Staff
The BBC is launching a marketing campaign, created by RKCR/Y&R, to back the release of the latest...in the new video on demand player. Simon Lloyd, director of marketing for the BBC s Future Media ... infancy, and the challenge for us was to explain to a mainstream TV audience what BBC iPlayer was. It was a multiple award-winning campaign and played a part in establishing BBC iPlayer as the best in its ...
DLKW exec takes Jay-Z to Newport
23 Jul 2010 | by Mark Banham
prompted enquiries from journalists on national newspapers The Sun and The Daily Telegraph and the BBC ... it s gone a bit mad really." The track has already been played on BBC Radio One and and has been tweeted ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
and generating new revenue streams by directing customers to video-on-demand sites. WPP, Microsoft, Apple ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
