Big Jubilee Lunch project in TV push
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
on the large BBC Big Screens placed around the UK, supported by cinema activity. Rita Broe, strategic ...
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Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand...of Microsoft UK's chief marketing officer all the more remarkable is that her role was the result of a global ... . Building on the restructure The merger last July of Microsoft UK's consumer and online divisions ... . The first to go was Ashley Highfield, the digital industry figure known for launching the BBC iPlayer, who ...
Google Chrome beats IE to become the world's favourite browser
22 May 2012 | by Sarah Shearman
Google Chrome has overtaken Microsoft's Internet Explorer to become the world's most popular web.... Microsoft recently ramped up its marketing efforts for Internet Explorer , with its most significant ... Market share (%) 1 Google Chrome 32.76 2 Microsoft IE 31.94 3 ...
Microsoft prepares MSN UK 'Best of now' campaign
22 May 2012 | by Sarah Shearman
Microsoft is aiming to increase visitor numbers to MSN UK with its first consumer-facing campaign...users current-affairs knowledge. Pete Clifton, MSN executive producer and a former BBC online editor ...
Xbox recruits Chelsea stars for Summer of Sport campaign
22 May 2012 | by Matthew Chapman
Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012
Twitter's Dorsey named Cannes Lions Media Person of 2012
16 May 2012 | by Arif Durrani
and CEO of Facebook; Steve Ballmer, CEO of Microsoft; Sir Anthony O Reilly, CEO of Independent News ...
Bing steps up challenge to Google with new 'social search' feature
11 May 2012 | by Sarah Shearman
Microsoft is rolling out an update to Bing that brings in results from users' Facebook, Twitter...is rolling out in the next few weeks in the US but Microsoft has not confirmed when it will be reaching ...
Pepsi launches 'crowd surfing' football game for Xbox Live
11 May 2012 | by Sarah Shearman
Pepsi has partnered with Microsoft Xbox to create a Pepsi Max branded football game based on its...to the ad. Michael Dwan, senior director of global creative solutions at Microsoft EMEA, said: "The new ...
Wagon Wheels launches Bing map treasure hunt
08 May 2012 | by Maisie McCabe
. "We have used a range of digital platforms to involve our core audience and will be using Microsoft ...
Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding
04 May 2012 | by Kim Benjamin
used by Microsoft and Google - AppNexus and AdEx - and assesses their potential for advertisers....7stars, to assess how two key players stack up against each other. Ireland looked at Microsoft ... opportunities. Google uses its own technology, built on DoubleClick Ad Exchange (AdEx), while Microsoft uses AppNexus technology, effectively outsourcing its RTB capability. Microsoft narrowly emerged as the winner ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
