Xbox recruits Chelsea stars for Summer of Sport campaign
22 May 2012 | by Matthew Chapman
Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012
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Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand...of Microsoft UK's chief marketing officer all the more remarkable is that her role was the result of a global ... . Building on the restructure The merger last July of Microsoft UK's consumer and online divisions ... . The first to go was Ashley Highfield, the digital industry figure known for launching the BBC iPlayer, who ...
Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding
04 May 2012 | by Kim Benjamin
used by Microsoft and Google - AppNexus and AdEx - and assesses their potential for advertisers....7stars, to assess how two key players stack up against each other. Ireland looked at Microsoft ... opportunities. Google uses its own technology, built on DoubleClick Ad Exchange (AdEx), while Microsoft uses AppNexus technology, effectively outsourcing its RTB capability. Microsoft narrowly emerged as the winner ...
Microsoft targets ebook market with £185m Barnes & Noble investment
01 May 2012 | by Sarah Shearman
Microsoft has stepped up its rivalry with Apple and Amazon with a $300m (£185m) investment in a...The deal will involve Microsoft taking a 17.6% stake in the subsidiary and rolling out the "Nook" ebook platform, based on Barnes Noble's service, across its operating system Windows 8. Windows 8 is expected to launch in the autumn and will be available across a wider range of tablet devices and Microsoft ...
Xbox to add educational content and iPlayer
14 Mar 2012 | by Matthew Chapman
Microsoft's Xbox will offer the BBC iPlayer from next week and is targeting parents by adding...playful learning elements. National Geographic and Disney are also content partners. The BBC iPlayer ... after the two companies resolved issues over charging for BBC content. The BBC was announced as a ... that will bring it in line with the user interface on Windows 8 and Windows Phone 7. Microsoft is investing ...
Barclaycard, Burberry, Kraft Foods, Universal Music UK, Xbox: Who should be digital marketer of the year?
08 Mar 2012 | by Kim Benjamin
, including young women and families. He has ensured that Microsoft-owned Xbox has invested in social networks ...
Yahoo!'s Robert Bridge on strengthening the business after a tumultuous year
08 Mar 2012 | by Sarah Shearman
from a range of companies, including Google and Microsoft, do not really affect the European side ... product officer, who defected from Microsoft two years ago, and one of the few members of the top team ... , and Bridge points to the company's search alliance with Microsoft and their ad pact in the US as examples ...
Revolution: Mobile World Congress: The trends taking mobile by storm
06 Mar 2012 | by George Nimeh
' presentation outlined Ford's partners, including Microsoft and Nuance, which were critical to launching ...
Campaign Viral Chart: Sex, sex and sex in top three positions
02 Mar 2012 | by Ben Hall
: 57,073 shares 9. Microsoft 'googlighting' created in ...
Mobile World Congress 2012: Rivals target absent Apple as mobile battle heightens
28 Feb 2012 | by Matthew Chapman
Facebook chief technology officer Bret Taylor used his keynote speech to set out a vision for a mobile web app store that would rival Apple s App Store. Facebook has partnered companies including Samsung, Microsoft and Orange to evangelise a single mobile web standard and simpler payment system ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
