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Consumer: Sports bra shows some real panache

of coverage across national, regional, consumer and online titles, including BBC Radio 2, the London Evening ...

Consumers force marketers to drop secrecy

of negative headlines in June after a BBC Panorama documentary accused it of using child labour overseas ... of International Marketing Partners and a specialist on US companies, firms such as Procter Gamble and Microsoft ...

The Work: New Campaigns - UK

Client: Cathy Davies, director, global marketing communications, Sony Ericsson Brief: Showcase ...

Top American brands suffer as attitudes to US changes

LONDON - Coca-Cola, McDonald's, Nike and Microsoft have all seen a decline in the number of people...three point decline to 33% in 2004, while Microsoft, possibly suffering more from problems with its ...

M&S defies doubters with record sales as Sainsbury's sticks with Jamie

as bmibaby, Tony Davis, managing director, claimed that the name gave the brand "a personality of its own ...

Interpublic buys Deutsch

youth marketing (dRush). Its accounts include Bank One, DirecTV, Domino’s, Lenscrafters, Microsoft’s ...

NEW MEDIA: DESIGN AND CREATIVE - Branding the online shops. Are new-media agencies succeeding in establishing distinct brands? James Curtis asks the top five independents to choose the London building that best sums up their ethos

built a name for itself working for such blue-chip companies as Virgin Atlantic, Vodafone and Microsoft ...

MARKETING FOCUS: PR - The new retail battleground/Supermarkets are harnessing PR as they battle to become the definitive champions of the consumer. Robert Gray assesses what lies behind the retail charm offensive

even been treated to a BBC docu-soap called Superstore, which ventures behind the aisles at Tesco ...

REVIEW: Marketing and advertising news in the week’s press ..

the sports manufacturer, Umbro. The supermarket chain s partner, George Davies, hopes to design the kit...Asda is hoping to snatch the contract to produce Manchester United s football strip from the sports manufacturer, Umbro. The supermarket chain s partner, George Davies, hopes to design the kit ... , Microsoft, have had meetings with Don Cruickshank, head of the telecoms regulator, Oftel. The meetings ...

NEWS: Believe 2 offers dual PR services

in BBC 1 s The Thin Blue Line. ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.